GDPR Compliance

The data governance opportunity from the General Data Protection Regulation and what to do about it

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The is European legislation meant to consolidate data privacy regulations across Europe. Despite being based in the EU, GDPR requirements affect companies worldwide who are doing business in the EU or monitoring the behavior of EU citizens. Companies found in non-compliance are subject to administrative fines of €20mil or 4% of worldwide revenue, whichever is greater.

In the News:

CDO Trends: GDPR Can Make Data Sharing, AI a Minefield

CMSWire: Now’s the Time for Marketers to Embrace Zero-Party Data

JD Supra: China’s GDPR is Coming: Are You Ready?

12 Key Changes to Customer Data Protection Regulations – Implications

"Personal Data” is Becoming Broader

The definition of personal data will be expanded to include genetic, economic, or social identity data.

Compliance Required for Companies Outside the EU

Any company, regardless of where it’s based, must comply with the regulation if it deals with an EU citizen’s personal data.

New Special Protections for Children’s Data

Parental consent will be required, so businesses will need to implement procedures to obtain consent.

Getting Valid Consent

Consent must be simple and clear. Silence or inactivity will not constitute consent.

Data Breach Notification Requirements

Placing a greater onus on data supply chains, all data breaches potentially harming individuals must be reported to regulators and the individual.

The Right to be Forgotten and Access Requests

Companies will have to give individuals access to data collected in a timely manner and requires that data subjects have the right to be forgotten.

Mandatory Privacy Risk Impact Assessments (PIA)

There will be conditions under which a PIA is mandatory in high-risk situations.

Privacy by Design

Privacy in a service or product must be built in from product conception and should only collect the minimum personal data possible.

Contractual Requirements

Data protection will need to be clearly documented and this could impact contract negotiations for risk and security considerations.

International Data Transfer Concerns

The regulation also applies to data processors, so there is risk in transferring data to countries outside the EU.

Data Portability

Businesses have to provide data collected to subjects electronically and in a commonly used format.

Introduction of the Data Protection Officer (DPO)

Some businesses will need to hire or appoint a DPO to oversee data security compliance.

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Product

Tealium is comprehensive, and that’s the point

People tell me Tealium is complicated. I hear it from prospects, from analysts, sometimes from our own customers mid-implementation. I don’t argue with them. I ask a different question: complicated compared to what? Because the alternative to a comprehensive platform isn’t simplicity. The alternative is stitching together six vendors, three integration layers, and a data […]

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Events

6 Themes That Defined CDAO Financial Services 2026

The Corinium CDAO Financial Services 2026 event in New York brought together senior data leaders from across banking and finance to tackle a central question: what does it actually take to operationalize data and AI in a regulated industry? Six themes kept surfacing across keynotes, panels, and breakout sessions. 1. AI Success Starts With Trusted […]

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EventStream

Why Most Data Problems Start at Collection, Not Activation

Gartner estimates that poor data quality costs the average enterprise $12.9 million per year. McKinsey puts the productivity hit at 20%, with a 30% increase in operational costs. Nearly 60% of organizations don’t even measure the financial impact of their data quality problems, according to Gartner’s own surveys. When customer experiences fail, the instinct is […]

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Customer Data Platform

How Real-Time Is Your Real-Time?

What does “real-time” mean to you? Less than a second? Ten seconds? What about fifteen minutes? Here’s the reality: many platforms that market themselves as real-time actually use micro-batching. They collect data into a bucket and process that bucket every 15 minutes. That’s a fundamentally different architecture being sold under the same label. Getting a […]

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Customer Experience

Iberia Powers Next-Level Airline Customer Experience with Real-Time Data and AI

In the travel industry, personalization is the difference between a one-time booking and lifelong loyalty. But for global airliners like Iberia, delivering that personal touch is incredibly complex. Data lives in different systems: flight-booking transactions, website behavior, CRM profiles, and app usage. How do you connect all those dots to understand what a customer really […]

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Customer Experience

Why Activation Speed Matters More Than Audience Size

For years, marketing teams measured success by scale. Bigger audiences. Broader reach. More segments with more conditions and more filters. The implicit promise: if we can just get precise enough about who to target, performance will follow. It hasn’t. And the reason isn’t targeting. The reason is time. Many organizations have solved the “who” problem. […]

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Data Governance: Reduce GDPR Risk & Improve Marketing Effectiveness

The GDPR is another reminder of how marketers, and businesses overall, need to improve their management of sensitive customer data. While market leaders have adopted a unified approach to data governance as a strategic initiative to improve marketing relevance and timeliness, the vast majority of companies are stuck managing data inside departmental or technological silos that create risk and uneven experiences. Ironically, this new regulation might be just the compelling event that will propel marketers to truly become data-driven, simultaneously allowing for data security measures and increased marketing effectiveness.

Given our unique position in the data supply chain, having Tealium as a trusted partner builds confidence in your business’ ability to appropriately and legally manage data, while significantly reducing your reliance on your digital marketing and analytics vendors to adhere to privacy standards.

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