GDPR Compliance

The data governance opportunity from the General Data Protection Regulation and what to do about it

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The is European legislation meant to consolidate data privacy regulations across Europe. Despite being based in the EU, GDPR requirements affect companies worldwide who are doing business in the EU or monitoring the behavior of EU citizens. Companies found in non-compliance are subject to administrative fines of €20mil or 4% of worldwide revenue, whichever is greater.

In the News:

CDO Trends: GDPR Can Make Data Sharing, AI a Minefield

CMSWire: Now’s the Time for Marketers to Embrace Zero-Party Data

JD Supra: China’s GDPR is Coming: Are You Ready?

12 Key Changes to Customer Data Protection Regulations – Implications

"Personal Data” is Becoming Broader

The definition of personal data will be expanded to include genetic, economic, or social identity data.

Compliance Required for Companies Outside the EU

Any company, regardless of where it’s based, must comply with the regulation if it deals with an EU citizen’s personal data.

New Special Protections for Children’s Data

Parental consent will be required, so businesses will need to implement procedures to obtain consent.

Getting Valid Consent

Consent must be simple and clear. Silence or inactivity will not constitute consent.

Data Breach Notification Requirements

Placing a greater onus on data supply chains, all data breaches potentially harming individuals must be reported to regulators and the individual.

The Right to be Forgotten and Access Requests

Companies will have to give individuals access to data collected in a timely manner and requires that data subjects have the right to be forgotten.

Mandatory Privacy Risk Impact Assessments (PIA)

There will be conditions under which a PIA is mandatory in high-risk situations.

Privacy by Design

Privacy in a service or product must be built in from product conception and should only collect the minimum personal data possible.

Contractual Requirements

Data protection will need to be clearly documented and this could impact contract negotiations for risk and security considerations.

International Data Transfer Concerns

The regulation also applies to data processors, so there is risk in transferring data to countries outside the EU.

Data Portability

Businesses have to provide data collected to subjects electronically and in a commonly used format.

Introduction of the Data Protection Officer (DPO)

Some businesses will need to hire or appoint a DPO to oversee data security compliance.

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Artificial Intelligence (AI)

What Duchamp Figured Out About Your Context Window

The conversation about AI context is actually a very old conversation. We just forgot who started it. In 1917, Marcel Duchamp purchased a porcelain urinal from a plumbing supplier, rotated it ninety degrees, signed it with a pseudonym, and submitted it to an art exhibition under the title Fountain. The object did not change. The […]

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Artificial Intelligence (AI)

The Behavioral Funnel Is Not Dead

Not in the mood to read? Listen to this conversation instead. Over the last few months, more and more people have asked me the same question: what is your point of view on behavioral data in a world increasingly shaped by AI agents? It is a fair question. A new narrative is gaining momentum. As […]

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Events

Digital Velocity NYC: From Collection to Action in the Age of AI Agents

As Tealium’s CMO, I walked out of Digital Velocity New York City with a simple conclusion: the next decade belongs to teams that can turn trusted, real-time customer data into machine-consumable context for both humans and AI agents. DV NYC was a room full of people who own data layers, CDPs, warehouses, and models. This […]

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Customer Experience

Retention is your Hard Disk. Acquisition is your Cache.

Most marketing organizations are running their entire growth strategy on ‘volatile memory’, and it’s costing them more than they realize. No time to read? You can also listen to this blog. In computing, a cache is fast and efficient, but the moment the power cuts, the data is gone. Acquisition-heavy marketing works the same way: […]

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Data Strategy

ASC Is the Standard. Tealium Makes It Work

Flexibility sounds good, but with no standardization it just creates chaos. That is exactly what many automotive organizations are dealing with today. Dealer groups depend on a growing mix of websites, digital retailing tools, chat platforms, trade-in applications, and agency-managed implementations. That’s the gap the Automotive Standards Council (ASC) was created to close, standardizing how […]

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Data Strategy

Why Data Observability Matters for Marketing and CX

In the modern digital economy, data is often described as the “new oil,” but for Marketing and Customer Experience (CX) leaders, it is more accurately the central nervous system of the organization. When that nervous system is healthy, the brand responds to customer needs with reflex-like speed and precision. When it is compromised, the result […]

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Data Governance: Reduce GDPR Risk & Improve Marketing Effectiveness

The GDPR is another reminder of how marketers, and businesses overall, need to improve their management of sensitive customer data. While market leaders have adopted a unified approach to data governance as a strategic initiative to improve marketing relevance and timeliness, the vast majority of companies are stuck managing data inside departmental or technological silos that create risk and uneven experiences. Ironically, this new regulation might be just the compelling event that will propel marketers to truly become data-driven, simultaneously allowing for data security measures and increased marketing effectiveness.

Given our unique position in the data supply chain, having Tealium as a trusted partner builds confidence in your business’ ability to appropriately and legally manage data, while significantly reducing your reliance on your digital marketing and analytics vendors to adhere to privacy standards.

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Need Help Trying to Figure Out What GDPR Means for Your Business?

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