GDPR Compliance

The data governance opportunity from the General Data Protection Regulation and what to do about it

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The is European legislation meant to consolidate data privacy regulations across Europe. Despite being based in the EU, GDPR requirements affect companies worldwide who are doing business in the EU or monitoring the behavior of EU citizens. Companies found in non-compliance are subject to administrative fines of €20mil or 4% of worldwide revenue, whichever is greater.

In the News:

CDO Trends: GDPR Can Make Data Sharing, AI a Minefield

CMSWire: Now’s the Time for Marketers to Embrace Zero-Party Data

JD Supra: China’s GDPR is Coming: Are You Ready?

12 Key Changes to Customer Data Protection Regulations – Implications

"Personal Data” is Becoming Broader

The definition of personal data will be expanded to include genetic, economic, or social identity data.

Compliance Required for Companies Outside the EU

Any company, regardless of where it’s based, must comply with the regulation if it deals with an EU citizen’s personal data.

New Special Protections for Children’s Data

Parental consent will be required, so businesses will need to implement procedures to obtain consent.

Getting Valid Consent

Consent must be simple and clear. Silence or inactivity will not constitute consent.

Data Breach Notification Requirements

Placing a greater onus on data supply chains, all data breaches potentially harming individuals must be reported to regulators and the individual.

The Right to be Forgotten and Access Requests

Companies will have to give individuals access to data collected in a timely manner and requires that data subjects have the right to be forgotten.

Mandatory Privacy Risk Impact Assessments (PIA)

There will be conditions under which a PIA is mandatory in high-risk situations.

Privacy by Design

Privacy in a service or product must be built in from product conception and should only collect the minimum personal data possible.

Contractual Requirements

Data protection will need to be clearly documented and this could impact contract negotiations for risk and security considerations.

International Data Transfer Concerns

The regulation also applies to data processors, so there is risk in transferring data to countries outside the EU.

Data Portability

Businesses have to provide data collected to subjects electronically and in a commonly used format.

Introduction of the Data Protection Officer (DPO)

Some businesses will need to hire or appoint a DPO to oversee data security compliance.

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Customer Data Platform

What does your customer view actually need? A look into the Enterprise Martech Outlook

A customer once told me they needed to run an abandoned-cart campaign. The catch was that they had about three minutes to act. Once someone left their app, that person could be buying lunch somewhere else within three to five minutes. An offer arriving an hour later would miss the mark entirely. A business can […]

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Artificial Intelligence

Real-time Next Best Action with Jev and Tealium Functions

Real-time customer decisioning has long involved tradeoffs among speed, flexibility, and cost. Large language models can reason over detailed customer profiles, but invoking one for every event adds cost and latency. Traditional ML models offer fast, predictable inference, but typically require training for each decision and a deployed serving endpoint. An alternative is to ask […]

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Artificial Intelligence

Choosing Where Inference Runs: A Practical Cost Model for Real-Time Customer Context

A customer score has value when it changes a decision. A score calculated in advance, stored for days, and never used still consumes compute and creates data that your teams must retain and govern. As customer experiences move closer to real time, the design question is no longer just which inference to run. It is […]

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Partners

A New Front Door for Discovery is Opening. Introducing ChatGPT Pixel and CAPI

For years, discovery started in a search box. You had a question, typed it into Google, compared a few results, and eventually landed on someone’s website. More of that now happens in a chat window. People describe a problem, ask follow-up questions, and narrow their options, sometimes without ever seeing a results page. With ads […]

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Artificial Intelligence

Tealium Functions adds in-stream intelligence with disruptive new model Jev

A customer opens a support ticket, returns to your pricing page, and then looks up how to cancel. You may already capture all three interactions. Deciding what to do next is where things get interesting. Should someone reach out? Does the customer need help with a product issue? Would another promotional email make the situation […]

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Media

Inside the Gardens You Own Nothing

For years, the hardest problem inside a walled garden was not price, reach, or even attribution. It was that I could never resolve the individual. I could pour budget into a platform, watch conversions move, and still not monitor a single resolved record of the person who saw my ad. What came back was an […]

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Data Governance: Reduce GDPR Risk & Improve Marketing Effectiveness

The GDPR is another reminder of how marketers, and businesses overall, need to improve their management of sensitive customer data. While market leaders have adopted a unified approach to data governance as a strategic initiative to improve marketing relevance and timeliness, the vast majority of companies are stuck managing data inside departmental or technological silos that create risk and uneven experiences. Ironically, this new regulation might be just the compelling event that will propel marketers to truly become data-driven, simultaneously allowing for data security measures and increased marketing effectiveness.

Given our unique position in the data supply chain, having Tealium as a trusted partner builds confidence in your business’ ability to appropriately and legally manage data, while significantly reducing your reliance on your digital marketing and analytics vendors to adhere to privacy standards.

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Need Help Trying to Figure Out What GDPR Means for Your Business?

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GDPR Compliance

The data governance opportunity from the General Data Protection Regulation and what to do about it

12 Key Changes to Customer Data Protection Regulations – Implications

"Personal Data” is Becoming Broader

Compliance Required for Companies Outside the EU

New Special Protections for Children’s Data

Getting Valid Consent

Data Breach Notification Requirements

The Right to be Forgotten and Access Requests

Mandatory Privacy Risk Impact Assessments (PIA)

Privacy by Design

Contractual Requirements

International Data Transfer Concerns

Data Portability

Introduction of the Data Protection Officer (DPO)

Learn More

What does your customer view actually need? A look into the Enterprise Martech Outlook

Real-time Next Best Action with Jev and Tealium Functions

Choosing Where Inference Runs: A Practical Cost Model for Real-Time Customer Context

A New Front Door for Discovery is Opening. Introducing ChatGPT Pixel and CAPI

Tealium Functions adds in-stream intelligence with disruptive new model Jev

Inside the Gardens You Own Nothing

Data Governance: Reduce GDPR Risk & Improve Marketing Effectiveness

Need Help Trying to Figure Out What GDPR Means for Your Business?

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