GDPR Compliance

The data governance opportunity from the General Data Protection Regulation and what to do about it

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The is European legislation meant to consolidate data privacy regulations across Europe. Despite being based in the EU, GDPR requirements affect companies worldwide who are doing business in the EU or monitoring the behavior of EU citizens. Companies found in non-compliance are subject to administrative fines of €20mil or 4% of worldwide revenue, whichever is greater.

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12 Key Changes to Customer Data Protection Regulations – Implications

"Personal Data” is Becoming Broader

The definition of personal data will be expanded to include genetic, economic, or social identity data.

Compliance Required for Companies Outside the EU

Any company, regardless of where it’s based, must comply with the regulation if it deals with an EU citizen’s personal data.

New Special Protections for Children’s Data

Parental consent will be required, so businesses will need to implement procedures to obtain consent.

Getting Valid Consent

Consent must be simple and clear. Silence or inactivity will not constitute consent.

Data Breach Notification Requirements

Placing a greater onus on data supply chains, all data breaches potentially harming individuals must be reported to regulators and the individual.

The Right to be Forgotten and Access Requests

Companies will have to give individuals access to data collected in a timely manner and requires that data subjects have the right to be forgotten.

Mandatory Privacy Risk Impact Assessments (PIA)

There will be conditions under which a PIA is mandatory in high-risk situations.

Privacy by Design

Privacy in a service or product must be built in from product conception and should only collect the minimum personal data possible.

Contractual Requirements

Data protection will need to be clearly documented and this could impact contract negotiations for risk and security considerations.

International Data Transfer Concerns

The regulation also applies to data processors, so there is risk in transferring data to countries outside the EU.

Data Portability

Businesses have to provide data collected to subjects electronically and in a commonly used format.

Introduction of the Data Protection Officer (DPO)

Some businesses will need to hire or appoint a DPO to oversee data security compliance.

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Customer Data Platform

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Reverse ETL (rETL) is sold as the shortcut to activation nirvana: crack open your warehouse, pipe the data into your downstream tools of choice, and watch real-time personalization manifest. That’s the Madmen vision promised. But cue the record scratch. Reverse ETL is constrained by the mechanics of its own warehouse-first design. By making the cloud […]

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The Actionable Data Layer: The Real Key to Enterprise AI Growth

We are all living through a seismic shift. Artificial Intelligence is not just a buzzword. It’s a new industrial revolution, and it’s reshaping how we live and work. For enterprises, the promise is boundless: hyper-personalization, predictive insights, and automated customer experiences that were once science fiction. But there’s a critical, and often-overlooked, problem. Many organizations […]

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Data Governance: Reduce GDPR Risk & Improve Marketing Effectiveness

The GDPR is another reminder of how marketers, and businesses overall, need to improve their management of sensitive customer data. While market leaders have adopted a unified approach to data governance as a strategic initiative to improve marketing relevance and timeliness, the vast majority of companies are stuck managing data inside departmental or technological silos that create risk and uneven experiences. Ironically, this new regulation might be just the compelling event that will propel marketers to truly become data-driven, simultaneously allowing for data security measures and increased marketing effectiveness.

Given our unique position in the data supply chain, having Tealium as a trusted partner builds confidence in your business’ ability to appropriately and legally manage data, while significantly reducing your reliance on your digital marketing and analytics vendors to adhere to privacy standards.

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Need Help Trying to Figure Out What GDPR Means for Your Business?

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GDPR Compliance

The data governance opportunity from the General Data Protection Regulation and what to do about it

12 Key Changes to Customer Data Protection Regulations – Implications

"Personal Data” is Becoming Broader

Compliance Required for Companies Outside the EU

New Special Protections for Children’s Data

Getting Valid Consent

Data Breach Notification Requirements

The Right to be Forgotten and Access Requests

Mandatory Privacy Risk Impact Assessments (PIA)

Privacy by Design

Contractual Requirements

International Data Transfer Concerns

Data Portability

Introduction of the Data Protection Officer (DPO)

Learn More

How Reverse ETL Kneecaps Real-Time Personalization (And Why Your Bottom Line Will Hate You For It)

​​The Actionable Data Layer: The Real Key to Enterprise AI Growth

A New Chapter: Why I’m Joining Tealium as Global Field CTO

Tealium’s Mobile SDKs, Explained Simply

Unlocking Data Value at Evoke – A Leading Betting & Gaming Company

Your ML Models Are Starving (And you are not feeding them enough)

Data Governance: Reduce GDPR Risk & Improve Marketing Effectiveness

Need Help Trying to Figure Out What GDPR Means for Your Business?

The Actionable Data Layer: The Real Key to Enterprise AI Growth