First-party Data for Better Audience Management
Customer acquisition programs are commonly powered by rapidly declining third-party data practices. To fill the gap, growth marketers will need to build first-party data assets that can support new customer targeting, using data from more sources. Marketers don’t need to rely on the mercy of walled gardens for customer acquisition--harness the power of first-party data for segmentation.
Personalize Experiences for Anonymous Users
Anonymous prospects are those who engage with promotions but have yet to reveal themselves. They’ve proven to be a valuable, high-converting audience. Marketers should take into account behavioral learnings prior to identification to deliver a personalized experience. This can increase conversion rates plus provide valuable post-conversion insights that can drive higher lifetime value.
Maximize Customer Lifetime Value with Real-time Actions
Insights are fleeting, in-the-moment cues for you to act. They can disappear as soon as your customer changes their mind. With customer profiles integrated at the heart of your tech stack, you can automate actions that move at the speed of your customer. Not only does this automation efficiently drive CX, but it delights your customer and maximizes lifetime value by engaging when the time is right.
