Integration Means More Than Just Passing Data
Traditional data platforms rely on passing data via batch processes, and that's what they mean by integration.
Tealium's 1,300 pre-built integrations (and counting!) are robust and action-oriented. We focus on activation, taking advantage of any action that your tools make available programmatically. You can build automated campaign workflows using emails, ad retargeting, custom landing pages, and much more, all reacting to your data in real time. That's what integration means to us, because that's what our customers - and your customers - really need.
Correlation Good; Fragmentation Bad
There's another downside to batched data moved from tool to tool: It can result in data fragmentation. Copies stored in different places; tools working off slightly different datasets. That can yield uncorrelated data and conflicting reports, as well as stale, backward-looking analysis. Tealium DataAccess offers the richest source of clean and correlated omnichannel, event and audience data, collected across all tools and touchpoints. Now your data is trustworthy, forward-looking, and ready for immediate action. That's good.
Geo-Based Data Management
Our global data center footprint lets Tealium supply tools manage data flow based on geography to help clients comply with standards and industry regulations that vary from region to region, like GDPR. We have signed Business Associate Addendums (BAA) to help assure data for many of our customers, and we can do it for you too.
