Tealium
vs Amperity CDP

Choose a CDP That Turns Data into Action

Great Data Makes for Great Customer Experiences

Tealium Customer Data Hub gives you a comprehensive, enterprise-wide trusted data supply chain—the foundation for customer experience excellence.

Amperity has invested in strong probabilistic identity resolution, and that's valuable for advertising purposes when less identity data is available. Outside of that use—and in geographies where it isn't allowed— your CDP also needs powerful data collection, enrichment, and real-time orchestration across multiple channels. Tealium is built to deliver all of that right now, while Amperity is playing catch-up. With Tealium, your developers, marketers, and data scientists all work together from a rich, consistent dataset.

See Customers Clearly
Activate in Real Time
Manage Consent with Care

See Customers Clearly

A crystal clear view of your customers is the foundation of your business. With Tealium, that's where you start, with comprehensive, trusted and reliable customer data. Then you can integrate fuzzy matching for those use cases where it really brings value.

Retail Shopper

Activate in Real Time

We've got a thing for integrations. Tealium already offers 1,300 turnkey outbound integrations (and counting), focused on activating your data through automation. This includes personalization tools, to deliver a friendly welcome and customized experience via email, web, or mobile. But we go further, with connections to key advertising platforms like Google and Facebook, and so much more.

Attribute list

Manage Consent with Care

Protect customer trust by managing consent across all channels using Tealium's single control pane. Efficiently honor consent along the entire journey, including website privacy requirements and Right-To-Be-Forgotten requests. Not only can processing data slow things down, but it's a downright liability in certain regions of the world like Europe, where GDPR strictly limits these activities.

Retail

A Couple Other Things Your Teams May Miss Out On with Amperity CDP Vs. Tealium

Future-proof Your Tech Stack
Proven Enterprise-wide Performance
Easy SDK management
Geo-Based Data Management

Future-proof Your Tech Stack

Raise your hand if you only use tools from one company. Anyone? Anyone? No one! Tealium embraces the multivendor reality with an independent, vendor-neutral approach. We provide a central source of the highest-quality data, and connect seamlessly to any other tools our customers need. Big marketing clouds? Sure. Best-of-breed point solutions? Check. As a result, Tealium is ready for whatever new capabilities you need to add, whenever you need them.

Proven Enterprise-wide Performance

Tealium has more than 1,000 enterprise customers, helping developers, marketers, and analytics teams hit their business goals by working in concert. That's what "enterprise-wide" really means: Integrate your teams by integrating your data.

Easy SDK management

Mobile is a critical channel for today's customers, so we offer multiple SDKs with simplified management including easy, open installation libraries. And with Tealium for Mobile in your data supply chain, you can swap new vendors in and out with a few configuration clicks. Easy does it.

Geo-Based Data Management

Manage your data flow based on geography, for full compliance with standards and industry regulations that vary from region to region, including GDPR. Tealium readily signs Business Associate Addendums (BAA) where it helps assure our customers' data. Wouldn't any trusted CDP provider?

“Never before have we been able to bridge the customer experience gap between multiple tech stacks. Tealium [AudienceStream] CDP finally gives us a single view of the digital customer so we can personalize their experience consistently across all platforms.”

Erik Snyder, Business Intelligence Lead, Digital Experience, Humana

We Work Wherever You Work

Getting trusted data to your best of breed tools is just a click away

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We’re Here to Help

Chat with us, we're happy to provide a custom demo.

9605 Scranton Rd. Ste. 600
San Diego, CA 92121
+1 (858) 779-1344
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9605 Scranton Rd. Ste. 600
San Diego, CA 92121
+1 (858) 779-1344
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