Challenge
As Tealium prepared for its global 2025 Digital Velocity events, the goal was to deliver more than just a conference app—it needed to be a living demonstration of what’s possible with the Tealium ecosystem. The team set out to showcase real-time personalization, AI-driven recommendations, post-event engagement, and seamless integrations with partner technologies, all in a mobile-first experience. Beyond a single event, this would act as a blueprint for how brands could activate Tealium’s capabilities across the full customer journey.
Solution
To bring this vision to life, Tealium developed a powerful, integrated mobile app experience that captured, analyzed, and activated user data in real time. Key components included:
- Tealium SDKs & Services: Enabled the core of user behavior tracking, real-time data collection, consent management, and support for gamified features like QR code check-ins.
- Tealium iQ Tag Management: Allowed the team to manage and deploy third-party marketing and analytics tools without app store updates.
- EventStream and AudienceStream: Powered real-time event capture, audience segmentation, and downstream activation into platforms like Salesforce for follow-up engagement.
- Moments iQ: Enabled dynamic overlays (surveys, polls, contextual prompts) based on user actions, enhancing in-the-moment engagement.
- Push Notification Platform: Delivered hyper-targeted messages to different audience segments, driving attendance and participation across global event hubs.
- Jomablue Integration: Managed attendee authentication, badge scanning, and seamless experience transitions from physical to digital.
- CMS Integration: Allowed real-time updates to app content (sessions, speakers, region-specific agendas) without requiring manual deployments.
- Survey & Feedback Tools (e.g., Qualtrics): Collected live sentiment and session feedback for immediate analysis and refinement.
- Partner Integrations (Braze, Mobile Measurement Partners): Enhanced branded engagement, notification performance, and sponsor visibility.
- AI/Data Integrations with AWS, Snowflake, Databricks: Enabled advanced profiling, recommendations, and real-time personalization driven by AIStream concepts.
Additionally, the app supported:
- Interactive maps, in-app messaging, and networking tools
- Gamification elements with points tracking and check-in rewards
- Built-in GDPR and regional privacy compliance features
- A globally scalable architecture with multi-region deployment and localization
Results
- Real-Time Personalization: Delegates experienced highly tailored content, messages, and recommendations, increasing engagement and session attendance.
- Event-to-CRM Integration: Actions captured in-app were pushed into Salesforce to inform sales outreach and post-event nurture.
- Behavioral Feedback Loops: Session surveys and engagement data fed directly into the CMS and personalization engines, enabling rapid content adaptation.
- Marketing Showcase: Demonstrated live how Tealium customers can connect data across platforms and channels using real-time pipelines.
- Customer Inspiration: Many attendees remarked on the practical and relatable demonstration of Tealium’s capabilities—something they could envision applying to their own ecosystems.
Final Thoughts
The 2025 DV app wasn’t just a companion for an event—it was a live, interactive proof of concept. It demonstrated how real-time data, AI, and orchestration platforms can work in harmony to elevate both customer experience and operational impact. For Tealium customers, it served as a tangible reference architecture for their own transformation efforts.
