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Tag Management requires a little effort up front, but the returns are worth it. The main bit of work is adding a clean data layer into your web page or app. But what if you can’t? [...]

Global heads of technology and marketing know that having access to high quality customer data is the key to making strategic business decisions. Data collection affects everything a brand does [...]

Data layers have been used for years as a means for driving sophisticated tag management deployments. Today’s leading enterprise marketing and IT professionals have evolved to also regard the [...]

One of the most strategic components of your digital marketing technology stack is your “data layer.” Simply put, the data layer is the data structure that outlines all the digital data that you [...]

Tracking the activity of web and mobile users has become increasingly important because browser interactions have become the front end of more customer interaction activity.

The data layer is the behind-the-scenes structure that web sites and mobile apps tap into for timely and consistent visitor data.