Tealium vs Adobe Real-Time CDP

Choose a CDP That Works With Your Whole Martech Stack

Your Customer Data Needs to Talk.
Tealium Talks to Everybody.

Adobe offers lots of good marketing tools. Tealium Customer Data Hub makes them work better together, and work better with others. Creating exceptional customer experience means all your teams need access to consistent data they can trust and understand. And you won't deliver this CX from a single-vendor marketing tech stack—because no one can. Tealium AudienceStream CDP frees you from silos with a high-quality data source that integrates quickly with every marketing cloud or tool in your toolbox. We are designed and built to be vendor-neutral. Tealium’s team and technology deliver quicker data activation and better cross-tool conversations, leading you to sharper insights and a better experience.
Get More Value, Faster
Be Agile, Not Fragile
Work in the Language of Your Business
Value

Get More Value, Faster

Quickly interconnect your entire marketing stack, including Adobe tools, with reliable data. Get out of implementation jail and start delivering insights and value right away; activate new data in real time. Tealium’s no- code approach to our technology and UI allows nontechnical users to set up use cases, boosting operational efficiency and reducing dependency on technical resources.

Tealium will actually help lower your Adobe licensing and professional service costs, as you get going without all the hand-holding.

Be Agile, Not Fragile

Tealium’s vendor neutral approach includes more than 1,300 integrations, plus APIs and SDKs. We build, monitor and assure every one of them ourselves. This ensures that your CDP works with all the tools and marketing clouds you have today— and the ones you may have in the future. Now that's agile.

Adobe relies on third parties to create and maintain integrations, which increases risk and complexity for you. And that's fragile. (Nobody likes fragile.)

Woman traveling with backpack and suitcase

Work in the Language of Your Business

Adobe's CDP requires you to use the ODI data model. Tealium thinks your data should be organized and labeled to reflect your business instead. How do you define and label customers and their actions? How do you model interactions and touchpoints?

Tealium lets you decide, so your technical and nontechnical teams alike can all understand the data they’re looking at. Optimize your data strategy for your business goals, not for a martech vendor's stack.

Put predictive insights to work for more teams

Ready for AI? We are! Tealium provides best-in-class machine learning power via capabilities built directly into the CDP. Audiences, campaigns, pricing — supercharge all of this and more with predictive insights.

Tealium's analytics tools are powerful and feature-rich for data scientists, and easy to use for marketers via our point-and-click interface.

Choose from powerful data privacy and security options

Customer data is a crown jewel, and we help you protect it as such.

Enterprise-grade security, availability, and data privacy are top of mind for us at Tealium. We offer a wide array of tools, product features, and complementary services that you can match to the most stringent requirements of your industry, geography, and data types.

A Couple of Other Things Your Teams May Miss Out On With Adobe Real-Time CDP vs. Tealium

No "Land and Expand" Agenda
Full-Stack Consent Management
Global Data Centers
Geo-Based Data Management

Clear Pricing with No "Land and Expand" Agenda

On top of high license costs, Adobe Real-Time CDP setup and customization is complex, so you can typically expect high professional service bills, and a lot of cross- and up-selling.

Tealium's extensive pre-built integrations and point-and-click, no-code UI make setup and ongoing use painless. We're ready to support your implementation as needed, but not to max out your costs.

We also help you budget accurately with easy-to-forecast yearly committed volumes, and clear overage tiers that will alert you far prior to going into effect.

Full-Stack Consent Management

Adobe offers strong consent management features - within the Adobe cloud.

But today's customer experience is omnichannel, so consent management in silos doesn't make sense. Only Tealium helps organizations to honor consent along the entire journey and across every touchpoint, from a single point of management.

Tealium AudienceStream CDP is equipped to control Data-Subject-Access-Requests and Right-To-Be-Forgotten Requests centrally, always respecting the consumer’s consent and privacy. Consent Management is also fully integrated into the CDP via Tealium iQ Tag Manager.

Global Data Centers

Thanks to our strategic partnership with Amazon Web Services, Tealium is able to offer fully hosted data centers throughout the world. In addition, our ability to quickly spin up new data centers in response to regulation or customer needs serves as a future-proofing strategy. Our global footprint matches any in the industry.

Geo-Based Data Management

Our global data center footprint lets Tealium supply tools to manage data flow based on geography, to help clients comply with standards and industry regulations that vary from region to region, like GDPR. We will sign a Business Associate Addendum (BAA) to help assure your data - and have signed many. Accept no less from a CDP provider.

Humana and Tealium

Don't Take Our Word for It

“Never before have we been able to bridge the customer experience gap between multiple tech stacks. Tealium [AudienceStream] CDP finally gives us a single view of the digital customer so we can personalize their experience consistently across all platforms.”

Erik Snyder, Business Intelligence Lead, Digital Experience, Humana

We Work Wherever You Work

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