In a year of rapid digital transformation and AI-driven change, Tealium has helped enterprises turn customer data into measurable business impact. Our 2024 innovations set new benchmarks for real-time data orchestration and AI-ready infrastructure.

Setting New Standards in Enterprise Performance

When milliseconds matter and reliability is non-negotiable, Tealium delivers. During the intense demands of Black Friday and Cyber Monday, our platform processed unprecedented data volumes while being over 99.99% error-free, enabling our customers to capture revenue opportunities through lightning-fast personalization. This wasn’t just a technical milestone—it showcased our commitment to reliability when it matters most.

Platform adoption continued to accelerate, with activations increasing by nearly 30% (from a base of trillions) reinforcing Tealium’s investments to handle exponential data growth. Most notably, Tealium Functions experienced nearly 300% year-over-year growth, reflecting organizations’ increasing needs to customize data flows for their unique business requirements. This infrastructure powers every innovation below, ensuring businesses can depend on real-time data activation even during peak demand.

Tealium for AI: Powering High-Quality Data for Intelligence

As artificial intelligence becomes foundational to business operations, data quality has emerged as a critical differentiator. Tealium for AI ensures organizations get the most from their AI investments by structuring data at the point of collection—improving accuracy, compliance, and real-time usability. Beyond standard data cleansing, it provides automated semantic layer generation and AI-optimized data formats—ensuring governance while accelerating machine learning insights. This approach ensures data is enriched and consent-compliant, enabling businesses to accelerate AI-driven insights while improving decision-making and customer experiences.

Real-Time Engagement: Tealium Moments

Tealium Moments introduces two powerful capabilities that transform how brands engage with visitors “in the moment”. Moments iQ eliminates the guesswork involved in visitor intent through direct zero-party data collection. This system helps brands track sentiment and engagement patterns, detect behavioral shifts, and enable personalized interactions in real-time.

While Moments IQ provides the intelligence, Moments API delivers the action, triggering real-time orchestration across digital ecosystems. It enables real-time personalization, dynamic content adjustments, and automates workflows typically in 40-60 milliseconds, allowing brands to seize opportunities instantly while maintaining consistency across billions of interactions.

Enterprise Data: Unified & Unleashed

Real-time customer data is even more accessible and actionable through three key innovations. The enhanced Visitor Profile v3 API provides fast access to visitor data, which allows businesses to tailor product recommendations and trigger personalized promotions at the moment of engagement.

The Cloud Data Warehouse Partner Ecosystem exemplifies Tealium’s open platform philosophy, helping enterprises enhance existing technology investments with Tealium’s real-time capabilities—combining the power of a unified solution with the flexibility of a best-in-class architecture. This enhances analytics capabilities, supports the creation of unified Customer 360 views, and enables organizations to scale their AI initiatives effectively, all while providing real-time insight and personalization.

In 2024, nearly three dozen new connectors were added, expanding the industry-leading marketplace of over 1,200 integrations — ensuring seamless activation across the tools businesses rely on.

Industry Solutions: Tealium for Healthcare

Healthcare organizations face unique challenges in data management. Tealium for Healthcare leverages our deep HIPAA expertise and proven success with Tealium for Pharma to deliver industry-first capabilities like automated PHI detection and real-time care coordination workflows. 

Looking Ahead

Moving into 2025, Tealium is pushing the boundaries of real-time data innovation. Join us at Digital Velocity to experience what’s next.

Through every feature and enhancement, we remain focused on one goal: empowering organizations to harness data’s full potential. With enterprise-scale infrastructure, AI-ready architecture, and industry-specific solutions, Tealium is where customer data turns into business results