The automotive industry is undergoing a digital transformation that’s reshaping how dealers connect with customers. From the initial online research phase to the final purchase decision and beyond, today’s car buyers expect seamless, personalized experiences across every touchpoint. Yet many dealer groups struggle with fragmented data systems, disconnected customer journeys, and limited personalization capabilities that prevent them from delivering the experiences modern consumers demand.
That’s why I’m excited to announce Tealium for Auto Dealer Groups – a groundbreaking solution designed specifically for the unique challenges and opportunities within automotive retail. This isn’t just another customer data platform; it’s a purpose-built solution that understands the complexities of multi-location dealer operations, diverse customer touchpoints, and the intricate automotive customer journey.
Understanding the Unique Challenges of Auto Dealer Groups
The automotive industry faces distinct challenges that generic data solutions simply can’t address effectively. Dealer groups operate across multiple locations with varying systems, manage complex customer relationships that span years, and need to coordinate data across dealerships, service centers, websites, mobile apps, and call centers. Customer journeys in automotive are uniquely complex – spanning research, test drives, financing, purchase, service, and potentially future purchases.
Traditional customer data platforms weren’t built with these automotive-specific workflows in mind. They don’t understand the nuances of vehicle inventory management, service scheduling, warranty tracking, or the extended customer lifecycle that defines automotive relationships. This is where Tealium for Auto Dealer Groups makes all the difference.
Real Results from Real Dealers
The proof is in the performance. Rohrman Automotive Group provides a compelling example of what’s possible when you have the right technology foundation. Facing fragmented customer data across web, mobile, DMS, and legacy systems, Rohrman partnered with Tealium to transform their approach to customer data management.
The results speak for themselves: over 2 million customer records transformed into clean, consented data, lead conversions doubled, and enhanced personalization across all customer touchpoints. As Ryan Rohrman, CEO of Rohrman Automotive Group, explained: “What’s unique about the partnership that we have with Tealium is the ability to bring all of those interesting insights from all customer touchpoints. The legacy that Tealium has in this space is amazing, and we have a powerful integration that allows us to efficiently send customer data to Snowflake in near real time to drive our sales and marketing use cases.”
Purpose-Built for Automotive Excellence
What sets Tealium for Auto Dealer Groups apart is our deep understanding of the automotive industry’s unique requirements. We were the first to launch a CDP purpose-built for automotive and the first to achieve the AWS Automotive Competency in the CDP category. This isn’t just about collecting data – it’s about understanding automotive-specific data flows, compliance requirements, and business processes.
Our solution offers:
Automated Customer Journeys: Build dynamic, personalized experiences that adapt to both anonymous browsers and known customers across the entire purchase and service lifecycle.
Real-Time Insights: Identify key buying signals in the moments that matter, whether someone is researching their next vehicle online, scheduling a service appointment, or considering a trade-in.
Omnichannel Engagement: Activate unified customer data across dealerships, call centers, websites, and mobile apps in real-time, ensuring consistent experiences regardless of how customers choose to engage.
Closed-Loop Optimization: Feed insights back into analytics tools for continuous measurement and improvement, creating a data-driven approach to customer experience optimization.
Comprehensive Integration Ecosystem
One of the most powerful aspects of Tealium for Auto Dealer Groups is our extensive integration ecosystem. We offer 100+ turnkey integrations with leading industry platforms, including CDK, Dealertrack, Authenticom, CallRevu, and TradePending. This means dealers can modernize their data infrastructure faster and with less complexity.
Our partnership with TradePending exemplifies this commitment to the automotive ecosystem. As Matthew Davis, CMO at TradePending, notes: “At TradePending, we believe in making the car-buying journey simple. Partnering with Tealium helps dealers turn complex data into clear, personalized insights that build trust and move buyers forward.”
Michelle Phelps, Senior Director of Customer Success at Authenticom, adds: “We are incredibly excited to partner with Tealium. Our goal is to be the business behind the business, providing a streamlined and faster way for dealers to deliver data to Tealium. This partnership will empower dealers to access the insights they need to create personalized customer experiences and drive measurable results.”
Available on The Fortellis Marketplace
We’re also proud to announce that Tealium for Auto Dealer Groups is available on The Fortellis Marketplace. This placement on the automotive industry’s premier digital marketplace makes it easier than ever for dealer groups to access and implement our solution as part of their broader technology ecosystem.
The Tealium Advantage in Automotive
What makes Tealium the leader in customer data initiatives for the automotive industry? As Jay Calavas, Vice President of Vertical Products at Tealium, explains: “The only way to fully capitalize on the promise of real-time customer data in the automotive space is to harmonize all of the signals and insights across the various channels of engagement and data sets available. Tealium for Auto Dealer Groups is designed from the ground-up to take advantage of our powerful data collection and activation infrastructure that sets us apart. By owning the real-time data highway and expanding our framework architecture and partnership, Tealium is the leader in customer data initiatives for the automotive industry.”
Our commitment to automotive excellence goes beyond technology. We understand that successful implementation requires collaboration, expertise, and ongoing optimization. That’s why we follow a structured methodology that includes comprehensive data auditing, technical integration, robust governance framework implementation, thorough team training, and commitment to ongoing optimization.
Looking Forward
The automotive industry continues to evolve rapidly, with new technologies, changing consumer expectations, and emerging business models reshaping the landscape. Dealer groups that invest in robust customer data infrastructure today will be better positioned to adapt quickly to future changes while delivering the personalized, seamless experiences customers increasingly expect.
Tealium for Auto Dealer Groups represents more than just a technology solution – it’s a strategic investment in your dealership’s future. By unifying data across every location, channel, and customer touchpoint, you’re not just improving today’s operations; you’re building the foundation for tomorrow’s opportunities.
Ready to transform your customer data strategy and drive better outcomes for your dealer group? Visit Tealium for Auto Dealer Groups to learn more about how we can help you harness the full power of real-time customer data in the automotive industry.
The road to automotive excellence begins with understanding your customers at every moment of their journey. Let Tealium for Auto Dealer Groups be your guide.
👉 Learn more here: Tealium for Auto Dealer Groups
