Chart Toppers: The Most Popular Integrations of 2024

As we bring 2024 to a wrap (looking at you, Spotify Wrapped), we wanted to take a look back at which integrations were the most popular amongst our customers. Consider this blog your very own 2024 Tealium Integration Wrapped. Let’s dive into the chart-topping integrations that had our customers hitting the repeat button all year long! Plus, we explore some possible use cases, to inspire you to use your Tealium integrations in new and innovative ways.

Facebook Conversions

The top integration this year was Facebook Conversions! Just like that song you couldn’t get out of your head, Facebook Conversions was a chart-topper. Paired with its close companion, Facebook Audiences, these Meta favorites created the perfect duet for our customer’s marketing symphony.

This integration gives business owners real-time insight into ad performance, allowing them to optimize budgets and drive measurable ROI from Facebook Ads. By connecting siloed customer data, businesses can create a cohesive and accurate view of ad performance, enabling better decisions that directly impact revenue.

Explore more about how Tealium + Meta work better together!

Use Case: Facebook Conversions with Tealium

A retail brand aims to improve online sales by optimizing its Facebook ad campaigns. They want to ensure their advertising budget targets users more effectively and tracks the performance of campaigns across channels. 

Problem

• The retail brand runs Facebook Ads targeting different audiences but lacks insights into how effectively these ads convert to sales.
• Customer interactions across the website, mobile app, and in-store systems are siloed, making it challenging to create a unified view of customer behavior.
• They need real-time tracking and reporting on which ads drive conversions.

Solution

• Integrate Facebook Conversions API with Tealium to enhance data tracking and campaign optimization.
• Use Tealium’s Customer Data Hub to manage, transform, and unify customer data for more precise audience targeting and better attribution insights.

Google

Google was also a chart-topper. Ranking in a few spots amongst our most popular integrations, here are the top most used: 

• Google Ads Customer Match
• Google Ads Enhanced Conversions (for web)
• Google Analytics and GA4 Measurement Protocol 
• Google Display & Video 360 and Google Ads Conversions 

Google integrations empower business owners to finetune their ad strategies, reduce wasted ad spend, and increase conversion rates. By Google and Tealium to unify and transform data, businesses can unlock personalized targeting and granular insights to supercharge their campaigns.

Use Case: Google Ads Customer Match with Tealium

An insurance company aims to acquire more high-quality leads for its life and auto insurance products.

​​Problem

• The company’s Google Ads campaigns rely on broad targeting, leading to inefficient ad spend and low conversion rates.
• Siloed customer data (website behavior, call center records, CRM) prevents effective audience segmentation.
• They need to use first-party customer data for personalized ad targeting while maintaining data privacy and security.

Solution

• Integrate Google Ads Customer Match with Tealium’s Customer Data Hub to create more precise audience lists based on customer profiles and behaviors.
• Use Tealium to unify, segment, and transform data into actionable insights for ad targeting.

One To Watch: TikTok 

Also, we saw rising star power from our TikTok Events integration! TikTok and Tealium are better together, powering better targeting, measurement, and optimization for campaigns on TikTok.

TikTok’s growing popularity among younger demographics makes it a critical platform for businesses looking to reach new audiences. By integrating Tealium with TikTok’s Conversions API, businesses can overcome tracking limitations, personalize ads, and measure ROI with confidence.

Use Case: TikTok Events with Tealium

A hotel chain wants to drive more direct bookings through its website and app by targeting TikTok users effectively.

Problem

• The hotel runs TikTok ad campaigns, but browser restrictions (ad blockers, cookie limitations) reduce the accuracy of conversion tracking.
• They lack a unified customer view across channels (website, mobile app, loyalty program) to personalize ads.
• The hotel needs to enhance its ad targeting and attribution while maintaining data privacy compliance.

Solution

• Integrate TikTok’s Conversions API with Tealium to track customer actions (e.g., searches, bookings) in real-time.
• Use Tealium AudienceStream to create dynamic audience segments and send these to TikTok for personalized ad campaigns.

Best of 2024: Tealium Integration Edition

• Social Media MVPs: Pinterest Conversions API, Snapchat Conversions API, LinkedIn Conversions API
• Tried and True: Google Sheets, Adobe Analytics, Salesforce Email Studio OAuth2 (ExactTarget)
• Identity Resolution MVP: The Trade Desk

These integrations highlight how business owners can maximize efficiency, unify customer journeys, and execute smarter campaigns across channels. Whether it’s managing customer data, measuring performance, or enhancing customer experiences, these tools ensure businesses stay ahead in a competitive landscape.

Thank you for making these integrations part of your data story in 2024! Here’s to another year of hitting those conversion goals and orchestrating beautiful customer experiences. For more, explore our Tealium Integration Marketplace, with 1,300+ turnkey integrations.