Tealium is Built on Databricks, offering native interoperability between Tealium’s real-time data pipelines and the Databricks Data Intelligence Platform. Together, we’re delivering an end-to-end solution that helps marketers and data teams turn raw customer signals into actionable, AI-powered insights and orchestrate them faster and more securely than ever.
Powering the Next Generation of AI Marketing
Marketers today face a growing challenge: the data they rely on for machine learning and personalization is often incomplete, stale, or stuck in pre-processing pipelines. That means delayed model training, inaccurate targeting, and missed moments.
Tealium AIStream solves this by delivering real-time, enriched, consented behavioral data directly into Databricks Delta Lake, eliminating the data preparation bottleneck. This streaming data is:
- AI-ready and optimized for Delta Lake ingestion
- Enriched at the point of capture
- Structured for immediate use across the Lakehouse environment
This enables accelerated time-to-insight and faster model deployment, whether you’re working with real-time, historical, or hybrid data sets. Per Matthew Gray, SVP of Global Partnerships and Alliances at Tealium: “We’re proud to join the Built on Databricks community and deepen our collaboration to support the world’s leading enterprises. Our partnership ensures customers continue to benefit from cutting-edge innovation, real-time insights, and the highest standards of compliance and performance.”
Real-Time Interoperability Across the Lakehouse
With Tealium now tightly integrated into Databricks’ ecosystem, data and AI teams can seamlessly stream behavioral data into and orchestrate from:
- Delta Live Tables for scalable, real-time analytics
- MLflow for model experimentation, deployment, and activation
- Unity Catalog for secure data governance, sharing, and enforcement
- Feature Store for building AI-ready customer features
Whether you’re using Tealium’s EventStream™ for data collection or AudienceStream™ for audience orchestration, this partnership gives brands the flexibility to build modern, composable marketing architectures tailored to their needs.
Built-In Privacy and Governance
As regulations evolve, AI must be built on a foundation of trust. Tealium AIStream captures consented, first-party behavioral data and tags every record with consent metadata. That consent-aware data is ingested directly into Unity Catalog, ensuring:
- End-to-end data lineage
- Compliance with privacy regulations
- Ethical AI development practices
Key Benefits for Marketing and Data Teams
With Tealium and Databricks, brands can now:
- Activate real-time data for personalized customer journeys
- Improve segmentation with machine learning
- Build unified profiles across channels and touchpoints
- Accelerate marketing analytics and campaign optimization
- Scale data processing across high-volume customer interactions
- Maintain compliance with global privacy regulations
A Future-Proof Foundation for AI Marketing
This partnership enables modern enterprises to build marketing stacks that are responsive, intelligent, and ready for whatever comes next. By integrating Tealium’s real-time data capabilities into Databricks’ unified data and AI platform, organizations can finally bridge the gap between raw data and real-time action, without sacrificing trust, scale, or agility.
Learn more about why Databricks and Tealium are Better Together:
tealium.com/technology-partner/databricks-tealium-better-together
Visit us at Databricks Data and AI Summit, June 9 – 12, 2025 – Booth #522
