Tag: segmentation

A marketers guide: 5 key steps to creating a first-party data strategy

A marketers guide: 5 key steps to creating a first-party data strategy

MarTech Challenge: Advertising Against Weather Forecast

MarTech Challenge: Advertising Against Weather Forecast

ADMA Global Forum – Insights “Down Under” from Tealium Customers

ADMA Global Forum – Insights “Down Under” from Tealium Customers

Feature Spotlight: Audience Sizing

Feature Spotlight: Audience Sizing

Redefining ‘Anonymous’ Visitors

Redefining ‘Anonymous’ Visitors

Kahuna’s Marchick: Redefining Marketing For the Mobile Era

Kahuna’s Marchick: Redefining Marketing For the Mobile Era

Badges, Enrichments, and Rules! Oh my!

Badges, Enrichments, and Rules! Oh my!

When it Comes to Customer Data, Think Uber not Yellow Cab

When it Comes to Customer Data, Think Uber not Yellow Cab

One Segment, Many Channels: How to Maximize Your Customer Data

One Segment, Many Channels: How to Maximize Your Customer Data