About Salesforce DMP (Krux)

Salesforce DMP (previously Krux) delivers cloud-based consumer data solutions through a combination of Big Data and proprietary algorithms. Tealium allows you to implement and manage Salesforce DMP's JavaScript tag with ease through Tealium iQ. With our wizard-driven integration, you can create load rules to determine when and where to trigger this vendor. In addition, Tealium iQ's data mapping feature allows you to control which data points are shared with this vendor. Also, leverage the Salesforce DMP Connector in Tealium's Universal Data Hub to track user attributes in real-time.

Features

This integration offers these features:

  • Track User Attributes
    Track User Attributes
  • Add User to Streaming Segment
  • Remove User from Streaming Segment
  • Send Pixel
  • Send Event
  • Send Transaction

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