Tealium
vs ActionIQ CDP

Choose a CDP to Activate, Not Just Aggregate

Music to Their Ears: Orchestrate Beautiful Customer Experiences

ActionIQ's CDP is a data aggregation platform with good analysis tools. Tealium Customer Data Hub manages and activates a comprehensive, enterprise-wide trusted data supply chain.

Delighting customers means having a deep understanding of what they need, and the ability to orchestrate your communication to them in real time. Tealium is vendor-independent with thousands of integrations in and out, giving you the most comprehensive, best-managed dataset: enriched, standardized and connected to all your tools for real-time insights and response. Don't aggravate customers with disjointed interactions; delight them, with Tealium.

Make Governance Work
Resolve Identities Clearly
Call In Our Mobile SDKs

Make Governance Work, With Less Work

Tealium is a proven solution for managing customer consent and PII permissions. Without robust governance controls and functions, your CDP can't ensure customer trust as well as compliance with regulations like GDPR. With Tealium, you can efficiently honor consent along the entire journey and across every touchpoint, and manage it globally through one central view.

Resolve Identities Clearly

To serve your customer, you have to know your customer. Tealium combines our own proven deterministic identity matching with an ecosystem of partners, when you need them for a specific use case. ActionIQ supports only basic identity resolution.

Call In Our Mobile SDKs

If your customers use mobile, your CDP needs software development kits for mobile. Without them, you are limited in how you manage data on mobile apps. Tealium has strong SDKs with simplified management including easy, open installation libraries. With Tealium for Mobile in your data supply chain, you can swap new vendors in and out with a few configuration clicks.

A Couple Other Things Your Teams May Miss Out On with ActionIQ CDP Vs. Tealium

Proven, Certified Security
Future-proof Your Tech Stack
Geo-Based Data Management

Proven, Certified Security

Every business needs complete assurance that its data is secure and available. Tealium backs its security and privacy options with third-party certifications including HIPAA, ISO 27001 & 27018, Privacy Shield, and SSAE18 SOC 2 Type I & II. Whatever the specific data protection requirements of your policy or industry, Tealium has you covered.

Future-proof Your Tech Stack

Technology changes faster than ever. Next month or next year, you may need tools you haven't even thought of yet. Tealium's independent, vendor-neutral approach helps you stay ready. We focus on providing a single central source of the highest-quality data, and connecting seamlessly to any other tools our customers need, whether it's a big marketing cloud today or a channel-specific point solution tomorrow. Get the most from the tools you have, and the ones you'll get.

Geo-Based Data Management

Manage your data flow based on geography, fully complying with standards and industry regulations that vary from region to region, such as GDPR. We have signed numerous Business Associate Addendums (BAA) to help assure our customers' data. Accept no less from a CDP provider.

“Never before have we been able to bridge the customer experience gap between multiple tech stacks. Tealium [AudienceStream] CDP finally gives us a single view of the digital customer so we can personalize their experience consistently across all platforms.”

Erik Snyder, Business Intelligence Lead, Digital Experience, Humana

We Work Wherever You Work

Getting trusted data to your best of breed tools is just a click away

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9605 Scranton Rd. Ste. 600
San Diego, CA 92121
+1 (858) 779-1344
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9605 Scranton Rd. Ste. 600
San Diego, CA 92121
+1 (858) 779-1344
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