Tealium
vs Salesforce CDP

Lock-in is so 2000s.
Unlock your tech stack with Tealium.

Powerful CRM is the heart of the Salesforce cloud. Tealium Customer Data Hub connects Salesforce seamlessly with all your other tools for a unified customer vision.

You need a single, high-quality data source to tie all your initiatives together, delivering a winning omnichannel customer experience. Tealium AudienceStream CDP is your vendor-independent answer, with more than 1,300 ready-made integrations, plus SDKs and more, giving you the power to choose the tools that are right for you. Tealium gives your teams consistent and reliable data, shared by everyone from analytics through marketing, sales, and customer support. Don't get locked into a rigid Salesforce-only model—open and extend it via Tealium's CDP.

Get Real About Real-Time

Know Your Unknowns

Lower Your Costs

Get Real About Real-Time

Real-time data can help spot event-driven market trends, personalize deals, win business, and stop customer churn. There's really no way to deliver those insights across all teams unless all the tools are working off a consistent central data layer.

Tealium is built for real-time data collection, enrichment, and activation. Salesforce passes data from tool to tool, with batch processes interrupting the flow. Building new integrations requires extra cost for their (acquired, not native) Mulesoft platform, and the results still aren't fully real-time.

Know Your Unknowns

Salesforce manages your known customers—only those who are already identified with a Salesforce record.

Tealium gives you a big head start on identifying your unknown customers. Our history in tag management means we start tracking interactions earlier, while the prospect is still unknown, and across multiple devices. Connecting that data when the prospect becomes known gives you richer insights into the customer journey. So you can give each customer a much better experience.

Tealium provides marketer-friendly, data scientist powerful machine learning capabilities built directly into the CDP to supercharge your audiences with predictive insights.

Lower Your Costs
(and Your Wait Time)

This is no time to sit on the runway while the mechanics try to get your CDP off the ground. Tealium starts delivering value immediately with our turnkey integrations and a no-code interface for setting up your specific use cases. Boost operational efficiency and reduce drag on developer and IT resources.

Salesforce CDP set-up takes longer and chews through your budget with high professional service costs. Total cost of ownership is hard to contain and manage across their complex product set.