Tealium
vs Treasure Data

Choose a Customer Data Platform That Puts Your Data to Work

Orchestrate, Activate, and Connect in Real-Time

Common sense says 'Use the right tool for the right job.' For the job of analyzing lifetime value of customer segments, ARM Treasure Data is an excellent data lake/data warehouse. Tealium Customer Data Hub is built to unify your data and orchestrate all your tools for real-time action.

Your customers demand a consistent experience, but you need to connect all your tools and marketing clouds to deliver it. Lifetime value is important, but so is action for right now. Tealium AudienceStream CDP is vendor-neutral, created to activate data and orchestrate amazing customer experiences via 1,300 (and growing) turnkey integrations. Your developers, data scientists, and marketers all share a rich, unified data set. Your tools get down to work. And your customers get happy.

Don't Wait, Activate

Understand Customer Events

Ask Your Neighbor

Don't Wait, Activate

Real-time data helps you spot event-driven trends, personalize deals, win business, and stop customer churn. Sitting around waiting for batch imports and ETL processes is the opposite of "real-time." Tealium enriches, correlates, and preps data as you collect it, so it's ready for work—no waiting required.

Understand Customer Events

Perform macro- and micro- level analysis on all your event and visitor data in one platform, with Tealium Event Data Framework and Tealium Insights. Other CDPs with no overarching data collection framework rely mostly on simple tagging and file imports. Tealium's richer dataset gives you a deeper view of the customer journey.

Ask Your Neighbor

It's not such a small world after all. Enterprise customers use Tealium AudienceStream CDP around the globe. We can offer local references, hosting, and support, backed by our strategic partnership with Amazon Web Services. Your CDP vendor should be able to point you to references in your current markets, and wherever is next.

Why Choose Tealium vs ARM Treasure Data CDP

With Tealium, Payback's a Cinch

Tealium's fast setup, turnkey integrations, and no-code user interface mean more teams get more value faster, in six months or less. And you can add new use cases easily as your business grows, your Treasure Data is a powerful tool, but setting it up can be manual and service-heavy.

Predictive Insights for All

Machine learning and AI-powered insights are most valuable when they are accessible to everyone. Tealium's built-in analytics and reporting are feature-rich for data scientists and developers, but also easy to use for marketers and less technical users via our point-and-click interface.

Consent Management in One Place

Today's customers demand control over their privacy. But managing consent manually, channel-by-channel and region-by-region, is inefficient and inconsistent. With Tealium's centralized management, you can honor consent at every touchpoint, including all Data-Subject-Access requests and Right-To-Be-Forgotten requests.

Security for Peace of Mind

Enterprise-grade security, availability, and data privacy options are vital for your customers and your business. Tealium's third-party security and privacy certifications include HIPAA, ISO 27001 & 27018, Privacy Shield, and SSAE18 SOC 2 Type I & II. That's a lot of letters; together they spell peace of mind.

A Couple Other Things Your Teams May Miss Out On with ARM Treasure Data CDP Vs. Tealium

Integration Means More Than Just Passing Data

Correlation Good; Fragmentation Bad

Geo-Based Data Management

Integration Means More Than Just Passing Data

Traditional data platforms rely on passing data via batch processes, and that's what they mean by integration.

Tealium's 1,300 pre-built integrations (and counting!) are robust and action-oriented. We focus on activation, taking advantage of any action that your tools make available programmatically. You can build automated campaign workflows using emails, ad retargeting, custom landing pages, and much more, all reacting to your data in real time. That's what integration means to us, because that's what our customers - and your customers - really need.

Correlation Good; Fragmentation Bad

There's another downside to batched data moved from tool to tool: It can result in data fragmentation. Copies stored in different places; tools working off slightly different datasets. That can yield uncorrelated data and conflicting reports, as well as stale, backward-looking analysis. Tealium DataAccess offers the richest source of clean and correlated omnichannel, event and audience data, collected across all tools and touchpoints. Now your data is trustworthy, forward-looking, and ready for immediate action. That's good.

Geo-Based Data Management

Our global data center footprint lets Tealium supply tools manage data flow based on geography to help clients comply with standards and industry regulations that vary from region to region, like GDPR. We have signed Business Associate Addendums (BAA) to help assure data for many of our customers, and we can do it for you too.

“Never before have we been able to bridge the customer experience gap between multiple tech stacks. Tealium [AudienceStream] CDP finally gives us a single view of the digital customer so we can personalize their experience consistently across all platforms.”

Erik Snyder, Business Intelligence Lead, Digital Experience, Humana

We Work Wherever You Work

Getting trusted data to your best of breed tools is just a click away

View Integrations

Key Resources

Whitepapers & eBooks

Webinars & Videos

Case Studies & Blogs

Whitepaper

CDP Starter Kit

Whitepaper

Total Economic Impact™ Study of Tealium

Whitepaper

2022 State of the CDP Report

Whitepaper

Generate a Single View of Your Customer to Improve Insights

eBook

Build a Single Customer View Unique To You

Video

Build or buy your CDP? How to choose the right approach for your business.

Video

CDPs: Choosing the Right Type for Your Customer Data Strategy

Webinar

From Basics to Best Practices: Building Your Client-Side Data Infrastructure

Webinar

Preventing Your Customers From Accidently Exposing Sensitive Data

Blog

A Marketers Guide: 5 Key Steps to Creating a First-Party Data Strategy

Case Study

What Obstacles Are Enterprises Facing In Building A Resilient Data Architecture?

Case Study

How Bosch Power Tools drills down into data to personalise the user journey and improve marketing efficiency

Case Study

How TUI optimises conversion as travel returns, with predictive machine learning insights

Tealium
vs Treasure Data

Choose a Customer Data Platform That Puts Your Data to Work

Orchestrate, Activate, and Connect in Real-Time

Don't Wait, Activate

Understand Customer Events

Ask Your Neighbor

Why Choose Tealium vs ARM Treasure Data CDP

With Tealium, Payback's a Cinch

Predictive Insights for All

Consent Management in One Place

Security for Peace of Mind

A Couple Other Things Your Teams May Miss Out On with ARM Treasure Data CDP Vs. Tealium

Integration Means More Than Just Passing Data

Correlation Good; Fragmentation Bad

Geo-Based Data Management

“Never before have we been able to bridge the customer experience gap between multiple tech stacks. Tealium [AudienceStream] CDP finally gives us a single view of the digital customer so we can personalize their experience consistently across all platforms.”

Erik Snyder, Business Intelligence Lead, Digital Experience, Humana

We Work Wherever You Work

Getting trusted data to your best of breed tools is just a click away

Key Resources

We’re Here to Help

Chat with us, we're happy to provide a custom demo.

Tealiumvs Treasure Data

Choose a Customer Data Platform That Puts Your Data to Work

Orchestrate, Activate, and Connect in Real-Time

Don't Wait, Activate

Understand Customer Events

Ask Your Neighbor

Why Choose Tealium vs ARM Treasure Data CDP

With Tealium, Payback's a Cinch

Predictive Insights for All

Consent Management in One Place

Security for Peace of Mind

A Couple Other Things Your Teams May Miss Out On with ARM Treasure Data CDP Vs. Tealium

Integration Means More Than Just Passing Data

Correlation Good; Fragmentation Bad

Geo-Based Data Management

“Never before have we been able to bridge the customer experience gap between multiple tech stacks. Tealium [AudienceStream] CDP finally gives us a single view of the digital customer so we can personalize their experience consistently across all platforms.”

Erik Snyder, Business Intelligence Lead, Digital Experience, Humana

We Work Wherever You Work

Getting trusted data to your best of breed tools is just a click away

Key Resources

We’re Here to Help

Chat with us, we're happy to provide a custom demo.

Tealium
vs Treasure Data