Collect and Unify First-party Data in Real-time to Understand Your Customers and Deliver Delightful Experiences
The tools and technologies you use to engage customers and analyze results all capture a valuable piece of the customer relationship. To use data, the first step is collecting it, then resolving the identity behind it to understand it. Even common offline data, like POS or loyalty data, contains valuable insights for digitally-enabled shopping experiences.
Together, all of this first-party data from engaging with your customer becomes your brand’s competitive differentiator. Tealium gives you the power to drive exceptional experiences in any channel by connecting all of the data you have for your customer.
Personalize the Omnichannel Shopping Experience Before, During, and after Purchases Are Made
Tealium integrates with any tool you already use to engage your shoppers— website, mobile app, POS, email, marketing automation, ads, CRM, IoT just to name a few— meaning you can provide personalized omnichannel experiences without missing a beat (using the tools and tech you and your team already know and love!).
Trigger personalized experiences and messaging with a real-time, unified customer profile at the heart of your tech stack.
Connect Marketing, Sales, and Customer Service Teams with a Single and Consistent View of the Customer
The stakes are high, the shopper’s journey is rarely linear, and customers don’t give brownie points for effort. When customers interact with brands, they expect them to know them and for that knowledge to seamlessly transcend multiple company departments.
Tealium arms retail and eCommerce brands with a single customer view (rich with custom insights, and even ML analysis) that can be used across marketing, sales, customer service and support technologies to deliver a consistent experience with your unique view of the customer at the core.
Engage Audience Segments in the Moments That Matter Most
Rich, omnichannel customer profiles form the foundation of audience segmentation across various channels. Any data collected or enriched in the customer profiles in Tealium can be used for segmenting customers for engagement or further analysis in other tools and solutions. Create segments like VIPs, window shoppers, cart abandoners, loyalty club members, coupon clippers— or just about any other ones you can think of!
Audience segments then become available for use to orchestrate data and customer experience, whether using the segments for targeting of interesting sets of customers or for suppression to save money and provide the best possible experience.
Measure Shopper Behavior Data More Accurately and Power Robust Customer Analytics Programs
The best insights come from complete and high quality data. With tools to collect data from a wide range of sources, retail and eCommerce brands can power analytics tools and initiatives with powerful data for trustworthy insights.
And with an integration marketplace exceeding 1300+ tools and technologies, you won’t need to spend all of your time data wrangling, but can instead focus your time and energy on where it’s best spent— on understanding your shopper!
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