Healthcare

Great healthcare experiences start with complete and trusted member and patient data.

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Understand and Engage Your Patients and Members in Real-time

The Challenge

Why Does It Matter?

We Can Help

An Industry in Flux

The Healthcare Industry is changing rapidly. Healthcare organizations (Healthcare Providers such as Hospitals and Health Systems, Health Plans, Pharmacies, etc.) are facing challenges from changing regulations and an increased need for patient privacy. Whether it is due HIPAA or one of the myriad of local laws, the regulatory landscape and the definition of sensitive medical data keep shifting. To address these challenges, you want to provide a trusted experience while still remaining personal and relevant to your members and patients.

Virtual doctor patient call on mobile device

Personalized Care is Essential

Whether you are a healthcare provider, insurer, or pharmacy, elevating the digital experience is no longer optional – it’s essential. Delivering the best care for your patients and members means being there for them where they are and with the right experience integrated across all channels, including appointments, account management, and telehealth. In addition, you need to do this while respecting consumer privacy and adhering to local and national patient privacy laws.

The Right Technology Builds Trust

With Tealium, your organization can drive growth and instill trust by building a compliant data supply chain. By stitching together data from different systems and consumer touchpoints you can gain a consistent and up-to-date view of your patients and members. Through a unified customer view, you can understand consumer behavior across your ecosystem and deliver the right experiences that continually build loyalty and trust.

How Tealium Enables a Privacy-Centric Healthcare Data Supply Chain

Key Benefits

Leverage real-time, unified data to build stronger relationships with patients, deliver more timely/targeted messaging, and provide better customer experiences.

Mitigate Privacy Risks

Personalize Experiences

Acquire New Members or Patients

Create Connected Call Centers

Data Unification

Personalize the Patient and Member Experience

Prevent unauthorized access and data breaches.
• Lock down PHI access: Implement granular access controls to ensure only authorized personnel can access sensitive patient information.

Build stronger relationships with patients/members by demonstrating your commitment to data privacy.

Personalize the Patient and Member Experience

Personalize the patient/member journey with relevant and timely content and recommendations based on consented data.

When healthcare marketers coordinate care access, benefits navigation, and other parts of the healthcare journey through a single point of control, the consumer is met with a seamless, consistent, compelling experience across digital and physical touchpoints.

Acquiring new patients and members depends on targeting promising prospects and analyzing the results. A 360° view of patients allows you to target better lookalikes and analyze engagement from there.

With first-party data at the heart of targeting, you can automate in-the-moment messaging that makes every engagement timely and relevant. As third-party data becomes less available, a brand's ability to leverage first-party data to fill the gap is a critical competitive differentiator.

Enable personalized care by providing call center agents with known and anonymous customer data that is contextualized and real-time..

With the patient and member journey at the center of the healthcare experience, call center agents can start the call by immediately focusing on helping the patient and finding solutions to the reasons as to why they were calling in.

Unify Data from Web, IoT, Apps, CRM, Offline Data and More into a Comprehensive Customer Profile

Break down and overcome data silos from all internal and external customer data sources to help you better understand customer behavior across channels, build personalized patient and member experiences as well as drive growth.

What Makes Tealium Unique for Healthcare?

Real-time Architecture

Our platform is built for real-time data collection, standardization, transformation, enrichment, and activation of patient/member data. As their needs and preferences change, you can keep pace and deliver the right experiences.

Healthcare Partner Network

Tealium works with a comprehensive ecosystem of partners to provide healthcare solutions. Our partners are experts at CDP implementation, testing & experimentation, analytics, call center analytics, communication, and data integrity monitoring.

Tealium Private Cloud

Tealium Private Cloud, the first private cloud solution for customer data infrastructure and customer data platform technology, helps healthcare organizations facilitate their customer data compliance with strict data privacy and regulatory rules like HIPAA.

Your Member and Patient Data Infrastructure – Secure and Compliant

Tealium has been independently evaluated by a trusted third party, with an attestation of compliance with the HIPAA privacy and security rules . Furthermore, Tealium will sign a business associate agreement (BAA) with customers as part of the Healthcare product offering..

Some of the regulatory compliant features of Tealium’s Customer Data Hub include:

1 Stringent safeguards both for processing and storing protected customer information that are designed to protect the confidentiality, integrity, and security of ePHI

2 Security Information and Event Management (“SIEM”) that is fully managed by Tealium

3 Data encryption at rest and in transit

4 Consent integration and enforcement capabilities

5 Least privilege access controls ensure that only properly trained operational staff with a need to access ePHI are granted access

6 Database authentication requiring all processes to authenticate to access the data

Cambia Health Solutions Securely Used Customer Data to Transform the Customer Experience

Deliver the Best Outcomes, Without Limitations

Tealium features over 1,300+ turnkey integrations so you can quickly and effectively connect your systems and data.

View Integrations

Key Resources

Webinars & Videos

Whitepapers & eBooks

Case Studies & Blogs

Video

Building a Future-Proof Data Foundation

Webinar

Show Me You Care: Why You Should Be Talking About Privacy and Value-Exchange

Video

Where Brand and Data Collide

Whitepaper

CDP Starter Kit for Healthcare

Whitepaper

Developing Customer Loyalty and Retention Strategies that Delight Buyers

Whitepaper

Getting Started with a Customer Data Platform (CDP)

Whitepaper

First-Party Data Takes the Cake

Whitepaper

Building a Single Customer View Unique to You

Blog

How Connecting Your Customer Data Drives Powerful Analytics and Insights

Blog

5 Must-know Data Privacy Terms in 2021

Blog

Considering a CDP? Start here

Case Study

Mezzo Labs Partnership Turns Customer Data into Competitive Advantage

Healthcare

Great healthcare experiences start with complete and trusted member and patient data.

Check out our newest product offering - Tealium for Healthcare

Understand and Engage Your Patients and Members in Real-time

An Industry in Flux

Personalized Care is Essential

The Right Technology Builds Trust

How Tealium Enables a Privacy-Centric Healthcare Data Supply Chain

Key Benefits

Leverage real-time, unified data to build stronger relationships with patients, deliver more timely/targeted messaging, and provide better customer experiences.

Personalize the Patient and Member Experience

Prevent unauthorized access and data breaches.
• Lock down PHI access: Implement granular access controls to ensure only authorized personnel can access sensitive patient information.

Build stronger relationships with patients/members by demonstrating your commitment to data privacy.

Personalize the Patient and Member Experience

Acquiring new patients and members depends on targeting promising prospects and analyzing the results. A 360° view of patients allows you to target better lookalikes and analyze engagement from there.

With first-party data at the heart of targeting, you can automate in-the-moment messaging that makes every engagement timely and relevant. As third-party data becomes less available, a brand's ability to leverage first-party data to fill the gap is a critical competitive differentiator.

Enable personalized care by providing call center agents with known and anonymous customer data that is contextualized and real-time..

With the patient and member journey at the center of the healthcare experience, call center agents can start the call by immediately focusing on helping the patient and finding solutions to the reasons as to why they were calling in.

Unify Data from Web, IoT, Apps, CRM, Offline Data and More into a Comprehensive Customer Profile

Break down and overcome data silos from all internal and external customer data sources to help you better understand customer behavior across channels, build personalized patient and member experiences as well as drive growth.

What Makes Tealium Unique for Healthcare?

Real-time Architecture

Healthcare Partner Network

Tealium Private Cloud

Your Member and Patient Data Infrastructure – Secure and Compliant

Tealium has been independently evaluated by a trusted third party, with an attestation of compliance with the HIPAA privacy and security rules . Furthermore, Tealium will sign a business associate agreement (BAA) with customers as part of the Healthcare product offering..

Some of the regulatory compliant features of Tealium’s Customer Data Hub include:

Cambia Health Solutions Securely Used Customer Data to Transform the Customer Experience

Deliver the Best Outcomes, Without Limitations

Tealium features over 1,300+ turnkey integrations so you can quickly and effectively connect your systems and data.

Key Resources

We’re Here to Help

Discover how Tealium can empower your healthcare organization to connect data seamlessly, enabling you to deliver exceptional value-based care.

Healthcare

Great healthcare experiences start with complete and trusted member and patient data.

Check out our newest product offering - Tealium for Healthcare

Understand and Engage Your Patients and Members in Real-time

An Industry in Flux

Personalized Care is Essential

The Right Technology Builds Trust

How Tealium Enables a Privacy-Centric Healthcare Data Supply Chain

Key Benefits

Leverage real-time, unified data to build stronger relationships with patients, deliver more timely/targeted messaging, and provide better customer experiences.

Personalize the Patient and Member Experience

Prevent unauthorized access and data breaches. • Lock down PHI access: Implement granular access controls to ensure only authorized personnel can access sensitive patient information. Build stronger relationships with patients/members by demonstrating your commitment to data privacy.

Personalize the Patient and Member Experience

Acquiring new patients and members depends on targeting promising prospects and analyzing the results. A 360° view of patients allows you to target better lookalikes and analyze engagement from there.

With first-party data at the heart of targeting, you can automate in-the-moment messaging that makes every engagement timely and relevant. As third-party data becomes less available, a brand's ability to leverage first-party data to fill the gap is a critical competitive differentiator.

Enable personalized care by providing call center agents with known and anonymous customer data that is contextualized and real-time..

With the patient and member journey at the center of the healthcare experience, call center agents can start the call by immediately focusing on helping the patient and finding solutions to the reasons as to why they were calling in.

Unify Data from Web, IoT, Apps, CRM, Offline Data and More into a Comprehensive Customer Profile

Break down and overcome data silos from all internal and external customer data sources to help you better understand customer behavior across channels, build personalized patient and member experiences as well as drive growth.

What Makes Tealium Unique for Healthcare?

Real-time Architecture

Healthcare Partner Network

Tealium Private Cloud

Your Member and Patient Data Infrastructure – Secure and Compliant

Tealium has been independently evaluated by a trusted third party, with an attestation of compliance with the HIPAA privacy and security rules . Furthermore, Tealium will sign a business associate agreement (BAA) with customers as part of the Healthcare product offering..

Some of the regulatory compliant features of Tealium’s Customer Data Hub include:

Cambia Health Solutions Securely Used Customer Data to Transform the Customer Experience

Deliver the Best Outcomes, Without Limitations

Tealium features over 1,300+ turnkey integrations so you can quickly and effectively connect your systems and data.

Key Resources

We’re Here to Help

Discover how Tealium can empower your healthcare organization to connect data seamlessly, enabling you to deliver exceptional value-based care.

Prevent unauthorized access and data breaches.
• Lock down PHI access: Implement granular access controls to ensure only authorized personnel can access sensitive patient information.

Build stronger relationships with patients/members by demonstrating your commitment to data privacy.