Maximize Customer Data in Your Cloud Data Platform

Unify, enrich, and activate your data with Tealium, turning your Cloud Data Platform into the center of data gravity.

Transform Your Data Warehouse Into an Intelligent Customer Orchestration Engine

In today's data-driven enterprise, Cloud Data Warehouses (CDWs) and Data Clouds have become the unquestionable center of data gravity. As more critical business data consolidates within these powerful platforms, the challenge shifts from where to store data to how to make it immediately actionable.

Tealium bridges the gap between fragmented customer interactions and strategic data initiatives by connecting its industry-leading data orchestration platform with your Cloud Data Warehouse or Data Cloud. This seamless integration delivers real-time, high-quality customer data into your existing infrastructure, enabling you to fuel advanced analytics, AI/ML, and personalized experiences at scale with clean, consented data that drives tangible business outcomes while optimizing costs.

Driving Value With Cloud Data Warehouses for the World’s Most Innovative Enterprises

“We were given early access to Snowpipe Streaming, and it’s been a game-changer. It lets us stream in Tealium events and enrich them in real time inside Snowflake—no more waiting for a batch run.”

Scott Kempster
Martech Chapter Lead, Spark New Zealand

What You Can Accomplish

Fuel Your Data Ecosystem with Clean, Consented, Real-Time Data
Accelerate Time to Value for Analytics & AI
Maximize Existing Data Investments with Unprecedented Cost Efficiency
Drive Hyper-Personalization and Tangible Business Outcomes

Fuel Your Data Ecosystem with Clean, Consented, Real-Time Data

The effectiveness of your CDW as a "single source of truth" hinges on the quality and timeliness of the data it receives. Tealium ensures this by capturing clean, consented, and unified customer data from every touchpoint, including web, mobile, offline, CRM, and call center, and performing real-time ETL on the fly. This means data is normalized, transformed, enriched, labeled, and stitched before it lands in your data cloud, eliminating data silos and guaranteeing a reliable, actionable foundation for all customer insights.

Accelerate Time to Value for Analytics & AI

Your data scientists and analysts require immediate access to rich, comprehensive customer profiles to build accurate predictive models and generate impactful insights. Tealium provides critical real-time behavioral context, streaming data with low-latency (under 10 seconds) directly into your CDW. This dramatically accelerates the development and deployment of advanced analytics, machine learning, and AI-driven initiatives, allowing you to move from insight to action faster than ever before.

Maximize Existing Data Investments with Unprecedented Cost Efficiency

You've made significant investments in your Snowflake, Databricks, Google BigQuery, Amazon Redshift, or Microsoft Azure Synapse platforms. Tealium enhances the value of these investments by enriching them with granular, consented, and actionable customer behavior and profile data. By leveraging cost-effective, low-latency methods like Snowflake's Snowpipe Streaming API for data ingestion, customers can save 50-90% on data ingestion costs compared to traditional methods.*

Source: https://www.snowflake.com/en/blog/data-ingestion-best-practices-part-three/

Drive Hyper-Personalization and Tangible Business Outcomes

Tealium transforms raw data into intelligent, real-time actions. We operationalize the powerful analytical capabilities of your CDW by combining them with Tealium's real-time audience segmentation and activation across over 1300 integrations. This empowers you to deliver truly individualized customer experiences that increase engagement, boost conversion rates, optimize marketing ROI, and significantly increase customer lifetime value.

Cloud Data Platform Reference Architecture

Cloud Data Platform Reference Architecture

Key Use Cases

Tealium Streaming to CDW

  • Enhance Attribution Analysis: Stream audience activity and site data to get a complete picture for marketing attribution models

  • Fuel AI/ML Models: Stream granular audience data for in-CDW model training and refinement

  • Real-time Analytics: Ensure customer interaction data is immediately available for real-time dashboards

  • Consent Management: Send real-time delete requests to adhere to privacy regulations

  • Unify Customer Data: Stream visitor stitching data to connect disparate touchpoints

CDW as Data Source for Tealium

  • Enrich Real-time Audiences: Use historical data and calculated lifetime value to enrich Tealium's real-time profiles

  • Activate Lifetime Data: Leverage comprehensive customer profiles from CDW for activation across marketing ecosystem

  • Fuel AI Activations: Bring predictions and scores from AI/ML models directly into Tealium for immediate activation

  • Personalization: Power dynamic website personalization using deep customer insights from CDW

  • Central Hub for User Activation:Position Tealium as the central hub for activating customer data

Use Case by Industry

Financial Services
Regulatory compliance (GDPR, CCPA, HIPAA)
Real-time fraud detection
Personalized financial products
Risk assessment enhancement
Healthcare
Privacy-first patient experiences
Real-time patient engagement
Clinical data integration
Compliance automation
Retail & E-commerce
Omnichannel personalization
Inventory optimization
Customer lifetime value modeling
Real-time recommendations
Technology & SaaS
Product usage analytics
Customer success insights
Churn prediction
Feature adoption tracking

Benefits

Girl on mobile device smiling with white hexagon around face

Reduce Total Cost of Ownership

Eliminate data silos and multiple warehouses. Minimize data movement and streamline data flows

Simplicity

Single end-to-end platform for real-time data collection and AI/ML

Enrich real-time audiences with lifetime insights

Ensure your CDW lifetime data is leveraged for in-the-moment personalization and activations

Activate lifetime data across the ecosystem

Direct query and activate CDW data through Tealium (reverseETL)

Bring CDW data to AI activations

Enrich next-best-action and other AI activations with CDW data at scale across any online or offline customer touchpoints

Enterprise-grade compliance & governance

Support GDPR, CCPA, and other data regulations with consent

Getting Started

Ready to transform your Cloud Data Warehouse into a dynamic customer intelligence engine? Tealium provides the enterprise-grade infrastructure to collect, govern, and stream high-quality, consented first-party data directly into your preferred CDW platform.

Contact our team to learn how Tealium can

  • Reduce your data ingestion costs

  • Accelerate time-to-insight with real-time data streaming

  • Enhance your AI/ML initiatives with pristine, labeled data

  • Operationalize your CDW insights for real-time customer engagement

Get a Demo

Next Steps

  • Assess Your Current Data Architecture - Understand your existing CDW investments and data flow challenges

  • Design Your Integration Strategy - Work with our experts to plan your bi-directional data integration strategy

  • Implement & Optimize - Deploy Tealium's proven connectors and optimize for your specific use cases

  • Scale & Expand - Leverage the full ecosystem of 1300+ integrations for comprehensive data activation

Get a Demo

We’re Here to Help

Connect with an expert to see how Tealium can work for you

9605 Scranton Rd. Ste. 600
San Diego, CA 92121
+1 (858) 779-1344
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1562
9605 Scranton Rd. Ste. 600
San Diego, CA 92121
+1 (858) 779-1344
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