Google Ads
Google Ads
Setup Google Ads JavaScript tag with ease through Tealium iQ. Tealium's Integration provides for both Google Ads Conversion tracking as well as adding visitors to your Remarketing lists. With our wizard-driven integration, you can create load rules to determine when and where to trigger this vendor. In addition, Tealium iQ's data mapping feature allows you to control which additional data points are shared with this vendor. Whether youÂ’re looking to attract new website visitors, grow online sales, get the phones ringing or keep customers coming back for more, Google Ads can help.
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Join a live demonstration of Tealium's native support for Google to see how Tealium makes it easier to implement and enrich this part of your digital stack.
Supported Integration Types
Google Ads can be integrated in the following ways:
  • Business Application Desktop applications, such as business intelligence or reporting tools, can also easily connect to Tealium services such as DataAccess.
  • Device-Based Delivery These connectors send data to the desired vendor or service directly from the client or device where the data is originating.
  • AudienceStream These connectors are hosted integrations within the Tealium platform utilizing AudienceStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.
  • EventStream These connectors are hosted integrations within the Tealium platform utilizing EventStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.
  • Installation Library Deploy Tealium to virtually any platform (web, connected device, IoT), language (java, ruby, perl), or content management service. Send any data to your desired end point vendor or marketing solutions.
  • Developer API Need deeper integration with a Tealium service? We offer a number of APIs providing richer configurability of your Tealium deployment.
  • Tealium Tool Tealium Tools is the playground for developers to integration with Tealium.
Supported Device Types
Connectors may be optimized to receive specific event attributes for select platforms. For example, a mobile phone would likely send a 'screen_name' event attribute, representing the name of the screen being viewed by the end user.
  • Web Browser These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.
  • Mobile Mobile Applications have a variety of conventional event attributes such as 'screen_width', 'screen_orientation', etc.
  • Your Server Tealium Collect can be deployed to any service or solution utilizing your favorite programming languages. This is the most 'generic' deployment.
  • Connected Devices Connected Devices are those that don't quite fit the mobile mold, such as connected set-top boxes (OTT), wearables, etc.
Features
This integration offers these features
  • Google AdWords Conversion Track Google AdWords Conversions with the Tealium Tag for Google AdWords
  • Google AdWords Remarketing Tealium iQ is the fastest and easiest way to add the Google AdWords Remarketing tag to your pages. Once added, you can setup Remarketing Lists and Campaigns for these visitors.
  • Add Visitor to List or Segment Use AudienceStream to add a visitor to your AdWords list
  • Remove Visitor from User-List or Segment Remove Visitor from list or segment using AudienceStream. This allows for very strategic use of your online Ad spend.