Attract and Grow Value with Your Biggest Fans
The best fans are lifelong fans. Collect rich first-party data of your customers as they interact with you across various channels, brands, and venues. Then use these rich insights as a foundation for long term fan engagement. Predictive insights can help you anticipate behavior and take proactive action to produce a better outcome to drive growth.
Did you know your most diehard fans also hold clues to attracting new fans? Build lookalike audiences for customer acquisition and analyze customer behavior to further grow your readership and fanbase. Develop a customer acquisition strategy around your unique first-party data to see even more great wins!
Personalize Omnichannel Entertainment Experiences
Tealium integrates with any tool you already use to engage your fans— website, mobile app, POS, email, marketing automation, ads, CRM, IoT just to name a few— meaning you can provide personalized omnichannel experiences without missing a beat (using the tools and tech you and your team already knows and loves!).
Trigger personalized experiences and relevant messaging with a real-time, unified customer profile at the heart of your tech stack.
Understand Your Customer’s Journey Across Brands, Venues, and Engagement Channels
Sports and entertainment fans are passionate customers who engage deeply and usually across multiple digital properties. Understanding behavior as they traverse your brand experience is critical to maintaining an emotional connection with your audience. And the insights you learn from one brand or venue are often lucrative for another.
Tealium gives entertainment brands a single view of their customer across multiple venues and channels as the foundation for customer experience actions and further customer analytics. With a consistent view of the customer across teams and brands, the customer gets a seamless experience that truly delivers in the moments that matter.
Activate Your Insights Across Any Screen
Building unique customer insights into your data foundation is just the start. With an integration marketplace of over 1300+ tools and technologies, you can activate your insights wherever you engage your customer.
Create segments like VIPs, topic fans, subscribers, geographic locations, coupon clippers— or just about anything you can think of! Then use these segments in various channels and venues to create rich experiences with perfect context.
Use First-party Data to Differentiate CX and Drive Lifelong Fans
First-party data represents the direct relationship with your customers. The insights from first-party data are unique to your brand and form the foundation of how you understand and honor your customer relationships. Take control of your first-party data to build a foundation for CX on top of your unique customer insights.
With a first-party data foundation in place you can power customer acquisition with lookalike audiences, build retention with deep insights into customer engagement over time, and explore customer relationships for new insights that drive results. Tealium helps you collect data and build a view of your customers that only you can have to steep every interaction with context.
