Gaming

Deliver personalized betting and playing experiences with trusted customer data

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Dive deep: The Role of the Customer Data Platform in Gaming lays out your strategy for earning player loyalty and trust with customer data

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Data Fuels Winning Customer Experiences

The Challenge

Why Does It Matter?

We Can Help

Tealium CDP for Gaming - African American man playing video game and smiling

The Players Paradox

In today's gaming industry, exciting new markets and games share the table with fierce competition and jumbled regulations.

How can operators offer each player a compelling experience, while confronting strict regulatory pressure, disjointed martech systems, and over-stretched marketing budgets?

It's a high-stakes environment; any compliance misstep can create risk ranging from fines to loss of license.

Tealium AudienceStream CDP audience segments examples

Creating Exciting Customer Experiences

Facing those challenges, many just fold! Poorly targeted advertising and a generic playing experience yield very poor odds indeed.

Instead, with customer data that's reliable — and reliably governed — your gaming company can customize for every prospect and player. Think smart segmentation, timely promotions, and remembered player preferences. Results? Lower cost of acquisition and more engaged customers, while meeting regulatory demands with confidence.

Customer Data: The Progressive Jackpot

Tealium coordinates and orchestrates your full marketing data stack based on a unified bank of trusted, consistent customer data.

Our powerful, centralized data governance tools let you honor preferences and consent across all channels, and anonymize data to gather predictive insights. You get intelligent marketing, and players get more excitement and fun.

As you capture, enrich, and activate this data in real time, its value keeps going up. Even while you keep winning.

How Tealium Powers the Entire Gaming Customer Data Supply Chain

Diagram showing the CDP’s role in public sector services for collecting and acting on customer data

Tealium for Gaming

Use real-time, unified data to reach new customers with timely and precise messaging, and create experiences that bring players back for more.

Delight Your Customers

Reduce Abandonment

Cross-channel, Cross-device Vision

Ensure Responsible Gaming

Increase Positive Engagement

Unify First Party Data

Win at each key lifecycle marketing point, from targeted advertising through loyal gameplay.

The Tealium Customer Data Hub was built from the ground up to empower businesses to create a unified customer data strategy and honor privacy, governance, and neutrality in real time.

Don't Lose to Abandoned Registration, Deposits, and Bets

Understand and re-engage new players with the most effective message, channel, and timing.

Know Your Players, Across Channels and Devices

Cross-channel, cross-device attribution, and user identification give you the power to personalize, no matter where and when your customers want to play.

Monitor Behavior; Support or Suppress Problem Gamblers

With Tealium, use audience- and conversion-based APIs to advertisers and networks and other partners to prevent misdirected messaging.

Then, protect your business and customers with real-time identity resolution and verification, plus intelligent behavioral insights. Spot illegal or fraudulent players; meet compliance requirements with confidence.

Become Your Gamers' Favorite Site, Table or Platform (or All of Those)

Every player is different! Build their enjoyment and engagement with awareness of bonuses and special interests such as teams and events based on past behavior. Activate accounts that still have a positive balance waiting for the right game.

What Makes Tealium Unique for Gaming Companies?

Real-time Architecture

Our platform is truly built for real-time data collection, standardization, transformation, enrichment, and activation of customer data. Whether it's time-sensitive sporting events or changing customer preferences, your business will be ready to keep pace and deliver the right experience.

Global Privacy Governance

Manage your data based on geography, for full compliance with standards and industry regulations that vary from region to region. Honor privacy preferences and requests everywhere from a single panel. And count on Tealium's rock-solid, certified security via our AWS data center partnership.

Reduce Integration, ETL, and Time-to-value with New Tools

Vendor and Channel Agnostic

We support thousands of turnkey integrations to help power the tools and technologies your business already relies on. We seamlessly integrate and deliver consistent data across your business no matter the CRM, social marketing platform, marketing cloud, APIs, or analytics suite.

Rank Group Increases Deposit Conversions for Digital Gamers

10%

increase in deposit conversion for
digital gamers

By leveraging the Tealium Customer Data Hub, Rank Group was able to establish a single point for customer data collection, standardization, and activation across critical online and offline customer touchpoints. This resulted in increased revenues, better customer experience, and trusted analytics.

Future-Proof Your Tech Stack

Tealium features over 1,300+ turnkey integrations so you can quickly and effectively connect your systems and data, now and tomorrow

View Integrations

Key Resources

Webinars & Videos

Whitepapers & eBooks

Case Studies & Blogs

Video

Powering Privacy-Centric Data Strategies in a GDPR World

Video

Five Areas of Opportunity to Innovate in Spectator Sports

Webinar

Enriching Your Advertising Strategies with First-Party Data

Webinar

Expert Tips for Getting Buy-In and Successfully Onboarding a CDP

Whitepaper

The role of the CDP in Highly Regulated Industries: Gaming

Whitepaper

Generating Predictive Insights and Customer Analytics that Drive Marketing Effectiveness

Whitepaper

CDP Starter Kit for Sports and Entertainment

Solution Brief

Tealium AudienceStream for Retargeting and Remarketing

Blog

Why Machine Learning will underpin responsibility and customer loyalty in the gambling sector

Blog

New Tealium and Meta Report Highlights the Importance of Privacy-First Principles to CX Innovation

Blog

How Automated Data Integrations Benefit Different Industries

Case Study

Utah Jazz Slam Dunks Personalization

Case Study

Electronic Arts Case Study Video

Gaming

Deliver personalized betting and playing experiences with trusted customer data

Dive deep: The Role of the Customer Data Platform in Gaming lays out your strategy for earning player loyalty and trust with customer data

Data Fuels Winning Customer Experiences

The Players Paradox

Creating Exciting Customer Experiences

Customer Data: The Progressive Jackpot

How Tealium Powers the Entire Gaming Customer Data Supply Chain

Tealium for Gaming

Use real-time, unified data to reach new customers with timely and precise messaging, and create experiences that bring players back for more.

Unify First Party Data

Win at each key lifecycle marketing point, from targeted advertising through loyal gameplay.

The Tealium Customer Data Hub was built from the ground up to empower businesses to create a unified customer data strategy and honor privacy, governance, and neutrality in real time.

Don't Lose to Abandoned Registration, Deposits, and Bets

Understand and re-engage new players with the most effective message, channel, and timing.

Know Your Players, Across Channels and Devices

Cross-channel, cross-device attribution, and user identification give you the power to personalize, no matter where and when your customers want to play.

Monitor Behavior; Support or Suppress Problem Gamblers

Become Your Gamers' Favorite Site, Table or Platform (or All of Those)

Every player is different! Build their enjoyment and engagement with awareness of bonuses and special interests such as teams and events based on past behavior. Activate accounts that still have a positive balance waiting for the right game.

What Makes Tealium Unique for Gaming Companies?

Real-time Architecture

Global Privacy Governance

Vendor and Channel Agnostic

Rank Group Increases Deposit Conversions for Digital Gamers

10%

increase in deposit conversion for
digital gamers

By leveraging the Tealium Customer Data Hub, Rank Group was able to establish a single point for customer data collection, standardization, and activation across critical online and offline customer touchpoints. This resulted in increased revenues, better customer experience, and trusted analytics.

Future-Proof Your Tech Stack

Tealium features over 1,300+ turnkey integrations so you can quickly and effectively connect your systems and data, now and tomorrow

Key Resources

We’re Here to Help

Let us show you how Tealium can help your gaming organization connect data and deliver value-based experiences.

Gaming

Deliver personalized betting and playing experiences with trusted customer data

Dive deep: The Role of the Customer Data Platform in Gaming lays out your strategy for earning player loyalty and trust with customer data

Data Fuels Winning Customer Experiences

The Players Paradox

Creating Exciting Customer Experiences

Customer Data: The Progressive Jackpot

How Tealium Powers the Entire Gaming Customer Data Supply Chain

Tealium for Gaming

Use real-time, unified data to reach new customers with timely and precise messaging, and create experiences that bring players back for more.

Unify First Party Data

Win at each key lifecycle marketing point, from targeted advertising through loyal gameplay. The Tealium Customer Data Hub was built from the ground up to empower businesses to create a unified customer data strategy and honor privacy, governance, and neutrality in real time.

Don't Lose to Abandoned Registration, Deposits, and Bets

Understand and re-engage new players with the most effective message, channel, and timing.

Know Your Players, Across Channels and Devices

Cross-channel, cross-device attribution, and user identification give you the power to personalize, no matter where and when your customers want to play.

Monitor Behavior; Support or Suppress Problem Gamblers

Become Your Gamers' Favorite Site, Table or Platform (or All of Those)

Every player is different! Build their enjoyment and engagement with awareness of bonuses and special interests such as teams and events based on past behavior. Activate accounts that still have a positive balance waiting for the right game.

What Makes Tealium Unique for Gaming Companies?

Real-time Architecture

Global Privacy Governance

Vendor and Channel Agnostic

Rank Group Increases Deposit Conversions for Digital Gamers

10%

increase in deposit conversion for digital gamers

By leveraging the Tealium Customer Data Hub, Rank Group was able to establish a single point for customer data collection, standardization, and activation across critical online and offline customer touchpoints. This resulted in increased revenues, better customer experience, and trusted analytics.

Future-Proof Your Tech Stack

Tealium features over 1,300+ turnkey integrations so you can quickly and effectively connect your systems and data, now and tomorrow

Key Resources

We’re Here to Help

Let us show you how Tealium can help your gaming organization connect data and deliver value-based experiences.

Win at each key lifecycle marketing point, from targeted advertising through loyal gameplay.

The Tealium Customer Data Hub was built from the ground up to empower businesses to create a unified customer data strategy and honor privacy, governance, and neutrality in real time.

increase in deposit conversion for
digital gamers