Education

Deliver personalized experiences from recruitment through graduation with trusted customer data

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Check out our CDP Starter Kit to help you build a comprehensive strategy for choosing and implementing a Customer Data Platform

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Teamwork Delivers Championship Student Experiences

The Challenge

Why Does It Matter?

We Can Help

Tealium for Education - students talking, walking, and smiling.

(Not) All Together Now

On campus or online, students expect an amazing, unique college path. Alas, early interactions with most schools are generic and disjointed. Mixed-quality data from email lists, recruiters, fairs, and campaigns sits in silos. Marketing administration, academic support, and more all work from different views.

This student experience earns a failing grade. They won't think you know their interests, and can't easily find what they need.

Personalized Experiences For the Win

Imagine a reliable, single, current view of each prospect, student and graduate, all protected with world-class privacy controls. It's the foundation for delivering relevant personalized interactions, from first impression onward.

An ivory tower vision? Au contraire. A customer data platform (CDP) helps all your teams work together, so every learner gets what they need to be successful. And so do you.

You're #1! You're #1!

Build a trusted, end-to-end supply chain of student data with Tealium.

Improve segmentation, enrichment, and insights to find your best prospects. Reach them with timely, targeted messaging. And do it with your current campaign toolset: Tealium's vendor-neutral approach and 1,300+ ready-made integrations work with your whole tech stack.

Team up with Tealium to rise above the crowd.

How Tealium Powers the Entire Education Data Supply Chain

Diagram showing the CDP’s role in public sector services for collecting and acting on customer data

Tealium for Education

Use real-time, unified data to know what prospective and current students need. Deliver timely, personalized experiences to recruit, support, and retain.

Efficient Student Recruitment

Lower Application Abandonment

Higher Acceptance & Enrollment

Automated & Orchestrated Actions

Improved Student Retention

Spend Ad Budgets Wisely With Better Segmentation and Targeting

Bulk email blasts? Blanket ad campaigns? You can do better. Use CDP intelligence to enrich data, find lookalike audiences, discover program interests, and more. Get more from every dollar with customized outreach to your best prospects.

Lower Your Abandoned Application Rate With Personalized Outreach

Applications show serious interest, but many factors can derail the process, from financial concerns to a simple time crunch. Re-engaging prospective students with the specific content they need will help them clear the hurdles.

Turn Offers Into Enrolled Students

Make your next class feel welcome, long before they arrive in a lecture hall, online course or residence (and after). Unified data lets you nurture each student, improving lead-to-application and acceptance-to-enrollment rates through personalized engagement.

Orchestrate Your Communication Tools; Automate Real-time Responses

Waiting for batch-mode updates or relying on manual actions by overloaded staff doesn't make sense. Tealium works in real time and automates consistent action and response across all campaign tools, along the entire lead-to-enrollment journey.

Keep Your Students Learning and Growing

With Tealium, you'll spot trends in student behavior, proactively offer the right resources, support varied learning styles, and keep them connected. Student lifetime value comes from helping each one achieve their goals.

What Makes Tealium Unique for Educational Institutions?

Real-time Architecture

The digital world of today's students never stands still. Tealium is built for real-time collection, standardization, transformation, enrichment, and activation of student data. As their needs, circumstances, and preferences change, your organization will be ready to keep pace and deliver the right experience.

Keep Your Best-of-Breed Tools and Technology

Identity Across Devices

A unified view of the customer (especially when the customer is a student) requires identity resolution across multiple devices and channels. Tealium offers deterministic and probabilistic (through integrations) options for getting it done, and lets you capture privacy preferences once, and honor those preferences everywhere.

Understand Customer Behavior in Your Terms

A Result-Focused Partner

Being a committed partner to our post-secondary education customers, Tealium works to help solve challenges in recruitment and retention, while expanding the value of your CDP with new use cases — in academic support, alumni relations and development, financial resource coordination, and more.

Monash Generates 19% More ‘Quality’ Leads During Student Open Day

19%

more ‘quality’ leads generated during Student Open Day

By utilising the Tealium Customer Data Hub, Monash was able to create a 360-degree view of a single student by orchestrating both historical and real-time data from multiple touchpoints. This comprehensive view allowed Monash University to provide relevant educational information and a positive experience during a student’s selection process and Open Day.

Get Better Outcomes From Your Current Investments

Tealium features over 1,300+ turnkey integrations so you can quickly and effectively connect your systems and data.

View Integrations

Key Resources

Webinars & Videos

Whitepapers & eBooks

Case Studies & Blogs

Webinar

The Augmented Marketer: Bringing Analytics to Your Customer Data for Better CX

Webinar

Preparing for a Cookie-less Future and the move to GA4

Video

Powering Privacy-Centric Data Strategies in a GDPR World

Webinar

Masterclass Ep 5: What’s Next for Advertisers After 2023? Key Takeaways for Succeeding in a Cookieless World

Whitepaper

Customer Data Integration 101

Whitepaper

Boost Your Growth & Acquisition Goals

Whitepaper

Transforming Education: APAC Report

Whitepaper

Sweeten Customer Experience & Personalization Strategies

Whitepaper

Produce Predictive Insights & Customer Analytics That Wow Buyers

Blog

4 Ways to Power Up Your 2023 Social Media Strategy

Blog

2023 Marketing Planning in a Downturn – Key Considerations to Help Your Business Survive and Thrive

Blog

What is the Metaverse? A Case for Businesses

Blog

Got Trust? You Do Now With Tealium’s “Trusted Customer View” Product Launch

Case Study

Electronic Arts Case Study Video

Education

Deliver personalized experiences from recruitment through graduation with trusted customer data

Check out our CDP Starter Kit to help you build a comprehensive strategy for choosing and implementing a Customer Data Platform

Teamwork Delivers Championship Student Experiences

(Not) All Together Now

Personalized Experiences For the Win

You're #1! You're #1!

How Tealium Powers the Entire Education Data Supply Chain

Tealium for Education

Use real-time, unified data to know what prospective and current students need. Deliver timely, personalized experiences to recruit, support, and retain.

Spend Ad Budgets Wisely With Better Segmentation and Targeting

Bulk email blasts? Blanket ad campaigns? You can do better. Use CDP intelligence to enrich data, find lookalike audiences, discover program interests, and more. Get more from every dollar with customized outreach to your best prospects.

Lower Your Abandoned Application Rate With Personalized Outreach

Applications show serious interest, but many factors can derail the process, from financial concerns to a simple time crunch. Re-engaging prospective students with the specific content they need will help them clear the hurdles.

Turn Offers Into Enrolled Students

Make your next class feel welcome, long before they arrive in a lecture hall, online course or residence (and after). Unified data lets you nurture each student, improving lead-to-application and acceptance-to-enrollment rates through personalized engagement.

Orchestrate Your Communication Tools; Automate Real-time Responses

Waiting for batch-mode updates or relying on manual actions by overloaded staff doesn't make sense. Tealium works in real time and automates consistent action and response across all campaign tools, along the entire lead-to-enrollment journey.

Keep Your Students Learning and Growing

With Tealium, you'll spot trends in student behavior, proactively offer the right resources, support varied learning styles, and keep them connected. Student lifetime value comes from helping each one achieve their goals.

What Makes Tealium Unique for Educational Institutions?

Real-time Architecture

Identity Across Devices

A Result-Focused Partner

Monash Generates 19% More ‘Quality’ Leads During Student Open Day

19%

more ‘quality’ leads generated during Student Open Day

Get Better Outcomes From Your Current Investments

Tealium features over 1,300+ turnkey integrations so you can quickly and effectively connect your systems and data.

Key Resources

We’re Here to Help

Let us show you how Tealium can help your educational institution connect data and deliver value-based experiences.