Sports & Entertainment

Tealium for Sports & Entertainment

Score big by providing entertainment experiences your fans will love

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Check out our CDP Starter Kit for Sports & Entertainment to help you build a comprehensive strategy for selecting and implementing a CDP

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Understand and Engage Your
Customers in Real-time

The Challenge

Why Does It Matter?

We Can Help

Live streaming concert from mobile device

Digital Venues Emerge

The best entertainment experiences come from a seamless and real-time understanding of your customer across all the brands and digital venues where you interact. But creating connected fan experiences for the customers who love you most is no easy feat as expectations and digital noise continues to grow.

Fans Are Omnichannel

In order to thrive today and in the future, entertainment brands must digitally transform their customer engagement approach by leveraging a channel and vendor-agnostic view of customer behavior. How so? With a custom-built view of fan behavior across the customer lifecycle integrated with your tech stack, you can efficiently build engaging omnichannel fan experiences personalized to individual customer relationships. Score!

Re-engage Fans with Data

Tealium helps sports and entertainment brands collect and understand the right data to fuel real-time experiences uniquely tailored to your customer’s context. Deliver personalized messages across multiple channels and varying venues, turn browsers into loyal subscribers, and subscribers into lifelong VIPs when you truly understand how your customers engage across their customer journey.

How Tealium Powers the Entire Customer Data Supply Chain

Diagram showing the CDP’s role in public sector services for collecting and acting on customer data

Tealium for Sports & Entertainment

Use real-time, unified data as the foundation for building loyal fan relationships through better experiences that grow lifetime value.

Attract and Retain the Right Audiences

Delightful Omnichannel Personalization

Understand Journey Across Brands and Venues

Activate on Any Screen

Drive Value from 1st Party Data

Attract and Grow Value with Your Biggest Fans

The best fans are lifelong fans. Collect rich first-party data of your customers as they interact with you across various channels, brands, and venues. Then use these rich insights as a foundation for long term fan engagement. Predictive insights can help you anticipate behavior and take proactive action to produce a better outcome to drive growth.

Did you know your most diehard fans also hold clues to attracting new fans? Build lookalike audiences for customer acquisition and analyze customer behavior to further grow your readership and fanbase. Develop a customer acquisition strategy around your unique first-party data to see even more great wins!

Personalize Omnichannel Entertainment Experiences

Tealium integrates with any tool you already use to engage your fans— website, mobile app, POS, email, marketing automation, ads, CRM, IoT just to name a few— meaning you can provide personalized omnichannel experiences without missing a beat (using the tools and tech you and your team already knows and loves!).

Trigger personalized experiences and relevant messaging with a real-time, unified customer profile at the heart of your tech stack.

Understand Your Customer’s Journey Across Brands, Venues, and Engagement Channels

Sports and entertainment fans are passionate customers who engage deeply and usually across multiple digital properties. Understanding behavior as they traverse your brand experience is critical to maintaining an emotional connection with your audience. And the insights you learn from one brand or venue are often lucrative for another.

Tealium gives entertainment brands a single view of their customer across multiple venues and channels as the foundation for customer experience actions and further customer analytics. With a consistent view of the customer across teams and brands, the customer gets a seamless experience that truly delivers in the moments that matter.

Activate Your Insights Across Any Screen

Building unique customer insights into your data foundation is just the start. With an integration marketplace of over 1300+ tools and technologies, you can activate your insights wherever you engage your customer.

Create segments like VIPs, topic fans, subscribers, geographic locations, coupon clippers— or just about anything you can think of! Then use these segments in various channels and venues to create rich experiences with perfect context.

Use First-party Data to Differentiate CX and Drive Lifelong Fans

First-party data represents the direct relationship with your customers. The insights from first-party data are unique to your brand and form the foundation of how you understand and honor your customer relationships. Take control of your first-party data to build a foundation for CX on top of your unique customer insights.

With a first-party data foundation in place you can power customer acquisition with lookalike audiences, build retention with deep insights into customer engagement over time, and explore customer relationships for new insights that drive results. Tealium helps you collect data and build a view of your customers that only you can have to steep every interaction with context.

What Makes Tealium Unique for Sports & Entertainment?

Real-time Architecture

Our platform is truly built for real-time data collection, standardization, transformation, enrichment and activation of customer data. As customer needs and preferences change, your business will be ready to keep pace and deliver the right experience.

Keep Your Best-of-Breed Tools and Technology

Vendor and Channel Agnostic

We support thousands of turnkey integrations to help power the tools and technologies your business already relies on. We focus on delivering trusted data to your business no matter the CRM, social marketing platform, marketing cloud, APIs or analytics suite that you rely on.

Understand Customer Behavior in Your Terms

Unique Predictive Insights

Tealium provides business-friendly machine learning analysis tools to help you understand what your customers are going to do next. Target the right prospects, deliver the next best experience, and exclude the least likely customers to achieve your goals.

The Utah Jazz Conversions Skyrocket with Connected Customer Data

Marketing results went from low-scoring to high-converting, with email ticket sales increasing almost $1 million in three years.

Deliver the Best Outcomes, Without Limitations

Tealium features over 1,300+ turnkey integrations so you can quickly and effectively connect your systems and data.

View Integrations

Key Resources

Webinars & Videos

Whitepapers & eBooks

Case Studies & Blogs

Video

Reaching Fans On [and Off] the Court with a CDP

Video

Upping the Stakes with Customer Data

Video

Where Brand and Data Collide with Network 10

Video

Tracking Video from Mobile to Roku at A&E Networks

Whitepaper

CDP Starter Kit for Sports & Entertainment

Whitepaper

Predictive Insights in Consumer Marketing: A Guide for the Gaming Sector

eBook

The Benefits of a Real-Time Customer Data Platform (CDP)

Whitepaper

Striking the Balance: Revenue and Responsibility in Gaming

eBook

Is a Customer Data Platform Right for You?

Case Study

Utah Jazz Slam Dunks Personalization

Case Study

Cox Communications: Overcoming Challenges with Tealium

Blog

How to Delight Your Customer's Experience Appetite

Case Study

NBA: Orchestrate Customer Data Across Digital Properties to Deliver Real-Time

Tealium for Sports & Entertainment

Score big by providing entertainment experiences your fans will love

Check out our CDP Starter Kit for Sports & Entertainment to help you build a comprehensive strategy for selecting and implementing a CDP

Understand and Engage Your
Customers in Real-time

Digital Venues Emerge

Fans Are Omnichannel

Re-engage Fans with Data

How Tealium Powers the Entire Customer Data Supply Chain

Tealium for Sports & Entertainment

Use real-time, unified data as the foundation for building loyal fan relationships through better experiences that grow lifetime value.

Attract and Grow Value with Your Biggest Fans

Personalize Omnichannel Entertainment Experiences

Understand Your Customer’s Journey Across Brands, Venues, and Engagement Channels

Activate Your Insights Across Any Screen

Use First-party Data to Differentiate CX and Drive Lifelong Fans

What Makes Tealium Unique for Sports & Entertainment?

Real-time Architecture

Vendor and Channel Agnostic

Unique Predictive Insights

The Utah Jazz Conversions Skyrocket with Connected Customer Data

Marketing results went from low-scoring to high-converting, with email ticket sales increasing almost $1 million in three years.

Deliver the Best Outcomes, Without Limitations

Tealium features over 1,300+ turnkey integrations so you can quickly and effectively connect your systems and data.

Key Resources

We’re Here to Help

Let us show you how Tealium can help your sports and entertainment organization connect data and deliver value-based experiences.

Tealium for Sports & Entertainment

Score big by providing entertainment experiences your fans will love

Check out our CDP Starter Kit for Sports & Entertainment to help you build a comprehensive strategy for selecting and implementing a CDP

Understand and Engage Your Customers in Real-time

Digital Venues Emerge

Fans Are Omnichannel

Re-engage Fans with Data

How Tealium Powers the Entire Customer Data Supply Chain

Tealium for Sports & Entertainment

Use real-time, unified data as the foundation for building loyal fan relationships through better experiences that grow lifetime value.

Attract and Grow Value with Your Biggest Fans

Personalize Omnichannel Entertainment Experiences

Understand Your Customer’s Journey Across Brands, Venues, and Engagement Channels

Activate Your Insights Across Any Screen

Use First-party Data to Differentiate CX and Drive Lifelong Fans

What Makes Tealium Unique for Sports & Entertainment?

Real-time Architecture

Vendor and Channel Agnostic

Unique Predictive Insights

The Utah Jazz Conversions Skyrocket with Connected Customer Data

Marketing results went from low-scoring to high-converting, with email ticket sales increasing almost $1 million in three years.

Deliver the Best Outcomes, Without Limitations

Tealium features over 1,300+ turnkey integrations so you can quickly and effectively connect your systems and data.

Key Resources

We’re Here to Help

Let us show you how Tealium can help your sports and entertainment organization connect data and deliver value-based experiences.

Understand and Engage Your
Customers in Real-time