What to Integrate: Data warehouses, data lakes, historical purchase data, customer analytics, identity graphs
Why It Matters: Machine learning algorithms thrive on historical context. Tealium's native integrations with platforms like Snowflake and Databricks create bi-directional data flows that keep your AI models continuously trained on fresh customer data. Stream real-time behavioral signals into your data warehouse to enrich models, then instantly activate AI-generated insights back through your CDP to every customer touchpoint. This closed-loop integration means your AI learns from every interaction and immediately applies those learnings to predict churn, recommend next-best actions, and optimize experiences with unprecedented accuracy.
What to Integrate: ChatGPT applications, AI agents, conversational interfaces, AI-powered customer service platforms
Why It Matters: As customers increasingly interact with brands through AI agents, these interactions generate rich, unstructured data that traditional analytics miss. Tealium's integration with AI interaction data captures the full context of customer intent, sentiment, and preferences expressed through natural language. When a customer expresses frustration to a chatbot or reveals purchase intent, that context instantly enriches their profile, enabling in-the-moment AI analysis and real-time adjustments across every channel.
What to Integrate: Salesforce, Microsoft Dynamics, HubSpot, and other customer relationship management platforms
Why It Matters: When CRM data flows in real-time into your CDP, AI can trigger intelligent interventions at the perfect moment—sending a personalized offer when sentiment analysis detects frustration, or alerting sales when propensity models predict expansion opportunity. With Tealium's Behavior Insights Agent, you can analyze sentiment in real-time and get instant insights on customer data, enabling seamless orchestration of systems, AI logic, and human touchpoints.
What to Integrate: Marketing automation platforms, email service providers, customer engagement tools, analytics providers, POS systems, call center platforms
Why It Matters: Modern customer journeys span dozens of touchpoints. Server-side integration through API hubs enables AI to process signals from across your entire tech stack in real-time. Machine learning models can identify micro-moments of intent, optimize send times based on individual engagement patterns, and personalize content at scale. Advanced capabilities include the Affinity Inspector for content preferences, the Basket Analyzer for purchase types, and the Campaign Categorizer for promotional opportunities—all feeding real-time insights back into your activation layer.
What to Integrate: Product catalogs, loyalty program data, location data, device information, third-party contextual data (weather, sports scores, market data), mobile device AI capabilities
Why It Matters: Context transforms raw data into actionable intelligence. By integrating contextual data through lookup tables and real-time enrichment, your AI moves from reactive to predictive to prescient. With Tealium's Mobile AIDK, you can run AI/ML locally on mobile devices using Apple iPhone NPU or Google Pixel TPU, enabling privacy-first, instantaneous AI processing at the edge. Advanced multi-agent orchestration becomes possible: combining trip type, spend patterns, and special requests to identify high-value segments, all happening in the moment.
