Travel & Hospitality

Deliver a five-star experience with connected customer data

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Check out our CDP Starter Kit for Travel & Hospitality to help you build a comprehensive strategy for selecting and implementing a CDP

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Understand and Engage Your
Customers in Real Time

The Challenge

Why Does It Matter?

We Can Help

A Pandemic Pendulum

It’s no secret that the travel & hospitality industry had to make unparalleled adjustments during the global pandemic. Over the last 18 months, the industry has shifted from an abrupt “no travel” regulations to a resurgence of travelers. Hospitality has had to switch marketing tactics to keep in touch with customers.

Woman traveling with backpack and suitcase

Travelers Crave Experiences

If you’re in the travel and hospitality industry, you’re selling more than a flight or an overnight stay. You’re providing experiences that drive conversions, loyalty, and repeat bookings.

Know Your Customer with Data

To innovate, drive growth, reduce costs, and ultimately create great customer experiences - you need to understand travelers and customers through data. Tealium helps travel and hospitality businesses successfully collect, unify, and activate trusted data in real-time - so companies can deliver the right experiences for their customers when it matters.

How Tealium Powers the Entire Customer Data Supply Chain

Diagram showing the CDP’s role in public sector services for collecting and acting on customer data

Tealium for Travel & Hospitality

Leverage real-time, unified data to build more loyal relationships with customers, deliver more timely, and targeted messaging and create better experiences.

Data Collection

Delightful Personalization

Cross-Channel Activation

Audience Segmentation

Mobile

Quickly Collect and Unify First-party Data to Connect Broken Experiences Caused by Fragmented Data

Each and every tool in your MarTech stack only captures a portion of your customer data. Disparate data sets cause broken experiences.

Tealium provides one comprehensive platform to collect first-party data from offline and online sources to ensure that you can engage your customers everywhere using robust insights, providing a unified customer profile across the entire customer experience.

Provide Personalized Support Before, During, and after Bookings

Tealium seamlessly integrates with your email, marketing automation, online advertising, social, and customer relationship management (CRM) platforms, enabling real-time action within the marketing technologies you already use.

Trigger personalized experiences, based on real-time customer data signals, and engage with your customers like never before across any channel.

Connect Marketing, Sales, and Services Teams with a Single Set of Data

Each traveler has multiple engagement points along their journey both pre-purchase (third-party data, social, owned properties, call centers) and post-purchase (call centers, support windows, in-person agents). Keeping a single set of data throughout the journey is key to driving personalized customer experiences.

Tealium helps businesses unify customer data and create a single view of the customer that’s actionable across the tools that power customer support, sales, marketing, and analytics to drive better customer loyalty outcomes and generate a single course of actionable customer data across the org.

Foster Loyalty and Engage with VIP Travelers

With real-time customer data, travel brands can ensure they understand and segment their most valuable customers, send them exclusive offers, and build greater overall lifetime value (LTV).

Connect Call Centers

Creating connected call center experiences is important to leverage your offline call center data and take meaningful actions in real-time to optimize the customer experience, both on and offsite.

What Makes Tealium Unique for Travel & Hospitality?

Real-time Architecture

Our platform is truly built for real-time data collection, standardization, transformation, enrichment, and activation of customer data. As customer needs and preferences change, you will be ready to keep pace and deliver the right experiences.

Keep Your Best-of-Breed Tools and Technology

Vendor-neutral

We support thousands of turnkey integrations to help power the tools and technologies your business relies on. Deliver trusted data to your business no matter the CRM, social marketing platform, marketing cloud, APIs, or analytics suite that you rely on.

Manage Audience Segments from a Central Platform

Built for the Entire Business

Tealium helps all teams across the enterprise to collect, understand, and activate their customer data by providing intuitive tools that are easy to use but powerful enough to achieve advanced use cases unique to each department within the business.

Barcelo Hotel Group Increased Revenue by 37% after Securely Using Customer Data

Tealium’s Customer Data Hub helped Barceló Hotel Group become the master of their data, enabling better data quality and management.

Deliver the Best Outcomes, Without Limitations

Tealium features over 1,300+ turnkey integrations so you can quickly and effectively connect your systems and data.

View Integrations

Key Resources

Webinars & Videos

Whitepapers & eBooks

Case Studies & Blogs

Video

Hyatt Hotels: Optimizing the Digital Experience to Treat Customers Like Humans

Video

Data Utilization in a GDPR World, an Intrepid Travel Story

Video

Driving Powerful Digital Transformation with a Robust CDP

eBook

The Joy of Data Cookbook

eBook

A First-Party Data Strategy Takes the Cake

eBook

Building a Single Customer View Unique to You

Whitepaper

3 Reasons Your Digital Transformation Could Fail

Case Study

Minor Hotels Gets One Working Day per Week Back

Case Study

Tealium + Facebook Help TUI Future Proof Social Ad Spend

Blog

How Retail and Travel Can Navigate Customer Concerns with a Solid Data Foundation

Blog

3 Questions to Ask in Determining if You Need a First-Party Data Strategy

Travel & Hospitality

Deliver a five-star experience with connected customer data

Check out our CDP Starter Kit for Travel & Hospitality to help you build a comprehensive strategy for selecting and implementing a CDP

Understand and Engage Your
Customers in Real Time

A Pandemic Pendulum

Travelers Crave Experiences

If you’re in the travel and hospitality industry, you’re selling more than a flight or an overnight stay. You’re providing experiences that drive conversions, loyalty, and repeat bookings.

Know Your Customer with Data

How Tealium Powers the Entire Customer Data Supply Chain

Tealium for Travel & Hospitality

Leverage real-time, unified data to build more loyal relationships with customers, deliver more timely, and targeted messaging and create better experiences.

Quickly Collect and Unify First-party Data to Connect Broken Experiences Caused by Fragmented Data

Provide Personalized Support Before, During, and after Bookings

Connect Marketing, Sales, and Services Teams with a Single Set of Data

Foster Loyalty and Engage with VIP Travelers

With real-time customer data, travel brands can ensure they understand and segment their most valuable customers, send them exclusive offers, and build greater overall lifetime value (LTV).

Connect Call Centers

Creating connected call center experiences is important to leverage your offline call center data and take meaningful actions in real-time to optimize the customer experience, both on and offsite.

What Makes Tealium Unique for Travel & Hospitality?

Real-time Architecture

Vendor-neutral

Built for the Entire Business

Barcelo Hotel Group Increased Revenue by 37% after Securely Using Customer Data

Tealium’s Customer Data Hub helped Barceló Hotel Group become the master of their data, enabling better data quality and management.

Deliver the Best Outcomes, Without Limitations

Tealium features over 1,300+ turnkey integrations so you can quickly and effectively connect your systems and data.

Key Resources

We’re Here to Help

Let us show you how Tealium can help your travel and hospitality organization connect data and deliver value-based experiences.

Travel & Hospitality

Deliver a five-star experience with connected customer data

Check out our CDP Starter Kit for Travel & Hospitality to help you build a comprehensive strategy for selecting and implementing a CDP

Understand and Engage Your Customers in Real Time

A Pandemic Pendulum

Travelers Crave Experiences

If you’re in the travel and hospitality industry, you’re selling more than a flight or an overnight stay. You’re providing experiences that drive conversions, loyalty, and repeat bookings.

Know Your Customer with Data

How Tealium Powers the Entire Customer Data Supply Chain

Tealium for Travel & Hospitality

Leverage real-time, unified data to build more loyal relationships with customers, deliver more timely, and targeted messaging and create better experiences.

Quickly Collect and Unify First-party Data to Connect Broken Experiences Caused by Fragmented Data

Provide Personalized Support Before, During, and after Bookings

Connect Marketing, Sales, and Services Teams with a Single Set of Data

Foster Loyalty and Engage with VIP Travelers

With real-time customer data, travel brands can ensure they understand and segment their most valuable customers, send them exclusive offers, and build greater overall lifetime value (LTV).

Connect Call Centers

Creating connected call center experiences is important to leverage your offline call center data and take meaningful actions in real-time to optimize the customer experience, both on and offsite.

What Makes Tealium Unique for Travel & Hospitality?

Real-time Architecture

Vendor-neutral

Built for the Entire Business

Barcelo Hotel Group Increased Revenue by 37% after Securely Using Customer Data

Tealium’s Customer Data Hub helped Barceló Hotel Group become the master of their data, enabling better data quality and management.

Deliver the Best Outcomes, Without Limitations

Tealium features over 1,300+ turnkey integrations so you can quickly and effectively connect your systems and data.

Key Resources

We’re Here to Help

Let us show you how Tealium can help your travel and hospitality organization connect data and deliver value-based experiences.

Understand and Engage Your
Customers in Real Time