Avoid Lock-In

Focusing on a foundational data strategy with your CDP provides you agility to add new engagement tools and build customer insight across business units all while ensuring your entire stack is working off the same set of trusted data. And a vendor-neutral approach ensures that your CDP works with all the tools and marketing clouds you have today— and the ones you may have in the future.

Better Outcomes 

Your stack works better when it works together. A vendor-neutral CDP is a key piece of the technology puzzle by providing deep integrations with the leading tech providers to help your teams and tools work together to drive budget efficiency and consistent customer experiences.

Rich Data, Better Insights

Data is your business’ most powerful asset and our data-first approach is focused on breaking down data silos. With a broader set of trusted data, you ensure that you have access to high-quality and high-volume customer insights.

Connect Teams and Tools

The landscape of technologies powering customer engagement is rarely based on a single ecosystem. Ensure customer support, sales, marketing, analytics and developer teams are all working off the same set of customer data.

Blog

Is Data Your Strategy or the Marketing Cloud?
Marketing clouds are making waves in the CDP space, but the data behind your CX goes far beyond a single cloud.

Webpage

The Separation of Data and Execution
Customer behavior and technology on the market will always change. While data may change forms along the way, it’s usage is the one constant in this ever-evolving customer engagement challenge.

Blog

Simplify Data Integration with the New Connectors Workflow
See how Gap Inc. embarked on a journey to restructure their customer data supply chain to create an analytics-ready organization.