Travel & Hospitality

The Most Trusted CDP for The Travel and Hospitality Industry

Deliver a five-star experience with connected customer data

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Barcelo Hotel Group Increased Revenue by 37% after Securely Using Customer Data

Tealium’s Customer Data Hub helped Barceló Hotel Group become the master of their data, enabling better data quality and management.

37%

Barceló Hotel Group saw a significant boost in campaign performance with an increase in revenue by 37% and a decrease in marketing costs by almost 6%.

“The most important thing Tealium has given us is being owners of everything we put into our platforms. Before, we were dependent on other teams to have our implementations up and running. That doesn’t happen now, we’ve been given the autonomy to set priorities and to get our hands on the data whenever we need it.”

Johanna Álvarez

Adtech, Attribution and Analytics Manager at Barceló Hotel Group

Data Collection

Delightful Personalization

Cross-Channel Activation

Audience Segmentation

Mobile

Quickly Collect and Unify First-party Data to Connect Broken Experiences Caused by Fragmented Data

Each and every tool in your MarTech stack only captures a portion of your customer data. Disparate data sets cause broken experiences.

Tealium provides one comprehensive platform to collect first-party data from offline and online sources to ensure that you can engage your customers everywhere using robust insights, providing a unified customer profile across the entire customer experience.

Provide Personalized Support Before, During, and after Bookings

Tealium seamlessly integrates with your email, marketing automation, online advertising, social, and customer relationship management (CRM) platforms, enabling real-time action within the marketing technologies you already use.

Trigger personalized experiences, based on real-time customer data signals, and engage with your customers like never before across any channel.

Connect Marketing, Sales, and Services Teams with a Single Set of Data

Each traveler has multiple engagement points along their journey both pre-purchase (third-party data, social, owned properties, call centers) and post-purchase (call centers, support windows, in-person agents). Keeping a single set of data throughout the journey is key to driving personalized customer experiences.

Tealium helps businesses unify customer data and create a single view of the customer that’s actionable across the tools that power customer support, sales, marketing, and analytics to drive better customer loyalty outcomes and generate a single course of actionable customer data across the org.

Foster Loyalty and Engage with VIP Travelers

With real-time customer data, travel brands can ensure they understand and segment their most valuable customers, send them exclusive offers, and build greater overall lifetime value (LTV).

Connect Call Centers

Creating connected call center experiences is important to leverage your offline call center data and take meaningful actions in real-time to optimize the customer experience, both on and offsite.

What Makes Tealium Unique for Travel & Hospitality?

Real-time Architecture

Our platform is truly built for real-time data collection, standardization, transformation, enrichment, and activation of customer data. As customer needs and preferences change, you will be ready to keep pace and deliver the right experiences.

Keep Your Best-of-Breed Tools and Technology

Vendor-neutral

We support thousands of turnkey integrations to help power the tools and technologies your business relies on. Deliver trusted data to your business no matter the CRM, social marketing platform, marketing cloud, APIs, or analytics suite that you rely on.

Built for the Entire Business

Tealium helps all teams across the enterprise to collect, understand, and activate their customer data by providing intuitive tools that are easy to use but powerful enough to achieve advanced use cases unique to each department within the business.