Skip to main content
  • Contact Us
Tealium
  • Get a Demo
  • Login
Products
Products
Real-Time Data Collection & Quality Collect customer data, ensure data quality, and send it anywhere. Real-Time CDP & Predictive Insights Deliver relevant and trusted experiences based on real-time customer data. Data Management & Storage Own and access your most important enterprise asset, your customer data. Tealium AIStream™ The intelligent real-time customer data stream for your AI. CloudStream™ Activate customer data directly from your data cloud with zero duplication. Tealium for Healthcare Power more privacy-first patient experiences with real-time data. Tealium Moments Own the customer experience moment with real-time intelligence and action.
Integrations
Integrations Overview Turnkey, flexible integrations across your entire marketing technology stack. Integrations Marketplace Explore over 1,300 available integrations. Cloud Data Warehouse Partner Ecosystem Drive data collection and real-time activation for Cloud Data Warehouses. Conversion API (CAPI) Integrations Solutions for signal loss with unique ad platform integrations. Identity Partner Ecosystem Integrate and activate identity solutions to create better data-driven experiences.
2025 Gartner® Magic Quadrant™ for Customer Data Platforms
Two Years Running: Tealium Recognized as a Leader
Access the Report
Solutions
Roles
Tealium for Marketing Drive trusted real-time customer experiences. Tealium for Data & Analytics Enable unified, data-driven decision-making and insights. Tealium for IT Simplify data integration, easing IT’s customer data management.
Use Cases
Growth & Acquisition Deliver personalized, relevant experiences and optimize ad spend. Loyalty & Retention Understand customer behavior early to deliver proactive experiences. Customer Experience & Personalization Create great customer experiences with real-time, unified data. Predictive Insights & Customer Analytics Deliver real-time experiences across the customer journey. Data Collection & Privacy Place privacy and consent at the core to build trusted customer experiences. Unified Customer Profile Understand and delight customers by using current and complete data. Operationalizing Mobile Data Operationalizing your mobile data across the entire data lifecycle. Tealium for AI Power AI initiatives with consented, filtered, and enriched data in real-time.
Industries
Industries
Automotive Banking Education Financial Services Gaming Healthcare Insurance Pharma Retail Travel and Hospitality
 
View all Industries Explore all our industries and see how we can help your business thrive. Customer Case Studies Explore customer success stories across industries.
Featured
Tealium for Healthcare
Learn More
Partners
Partners
Tealium Partner Network Comprised of global SIs, consultants, digital agencies, and complementary technology solutions. Find a Tealium Partner Tealium works with hundreds of partners around the globe. Join the Tealium Partner Network Become a Tealium partner. Integrations Marketplace Explore over 1,300 available integrations.
Tealium on AWS Marketplace
Deliver cleaner, connected customer data to AWS to power smarter insights and seamless experiences.
Learn More
Resources
MARKETING & ANALYTICS
Resource Library CDP RFP Guide Events & Webinars Case Studies Blog
Developer
Developer Overview Product Docs Solutions Center
Customer Success
Support Overview Support Desk Customer Community Tealium Education
The Future of Customer Data 2025
Discover how real-time customer data is reshaping industries in the latest edition of our groundbreaking annual report.
Learn More
Company
Company
About Us Leadership Newsroom Careers Contact Us
Tealium Signs Strategic Collaboration Agreement with AWS to Accelerate AI-Driven Growth for Customers
Press Release
Tealium + AWS logos Learn more
  • Get a Demo
  • Login

overview_icon
Overview

collect_icon_01
Collect

standardize_icon_01
Standardize

transform_and_enrich_icon_01
Transform and Enrich

integrate_icon_01
Integrate

activate_icon
Activate

Transform and Enrich to Create a Valuable Data Foundation

Data fuels customer understanding. Having that data in customer profiles enables data orchestration automating customer experience actions.

Standardized data is then ready for transformation and enrichment, which creates a single customer view (with your own customer insights built in based on business rules). This view is the basis for activating data across teams and technologies with a vendor neutral approach.

Back to: Data Standardization
Tealium AudienceStream CDP

Create a Continuous Customer View Across Touchpoints with Identity Resolution

Tealium’s patented Visitor Stitching functionality, part of Tealium AudienceStream Customer Data Platform, provides the technical basis for creating a single, real-time view of each of your customers using your own Identity Resolution strategy.


The AudienceStream Customer Data Platform becomes the central hub where customer data is orchestrated across customer touchpoints, teams and technologies.


Visitor Stitching Datasheet

Tealium AudienceStream Datasheet

Check Out Tealium AudienceStream Customer Data Platform
Tealium Predict ML

Machine Learning Insights That Let You Target the Best Prospects and Customers (and Exclude the Rest)

It’s almost cliche to say that customer experience is all about targeting the right customer, at the right time, with the right message. With customer data volume and complexity higher than ever and rising, brands need new, data-driven ways to automate analysis of that data.


Enter Tealium Predict ML, an innovative feature for our AudienceStream CDP enabling marketers and business users to engage the best prospects and customers based on their likelihood to achieve any goal you define.


Work with Visit and Visitor-level Data

Raw event data contains the seeds of customer behavior insights, but that basic, building-block data needs to be transformed into customer-level intelligence.

Build Attributes, Rules, and Actions

Combine and enrich customer data in any way. Build insights directly into your data with attributes you define. Automate actions based on your own business rules.

Learn More About Enrichments
Customer Testimonial

Utah Jazz

How the Utah Jazz Orchestrate Customer Data Across Digital Properties


In this interview, Jared Geurts, Senior Director, Marketing Analytics at the Utah Jazz, discusses how Tealium powered the orchestration of their customer data, enabling the delivery of real-time, relevant experiences across channels.


Next Step: Integrate Data

» Next Step: Integrate Data

Like what you see?

Let us show you more and answer any questions you might have about your specific needs during a customized demo.

Tealium
Tealium
Sign up to receive the latest Tealium news and insights in your inbox.
9605 Scranton Rd. Ste. 600
San Diego, CA 92121
+1 (858) 779-1344
Facebook - Tealium
Twitter - Tealium
LinkedIn - Tealium
By submitting this form, you agree to Tealium's Terms of Use and Privacy Policy.
1562
9605 Scranton Rd. Ste. 600
San Diego, CA 92121
+1 (858) 779-1344
Facebook - Tealium
Twitter - Tealium
LinkedIn - Tealium
Solutions
  • Growth & Acquisition
  • Loyalty & Retention
  • Customer Experience & Personalization
  • Predictive Insights & Customer Analytics
  • Data Collection & Privacy
  • Single View of the Customer
Products
  • Overview
  • Real-Time Data Collection & Quality
  • Real-Time CDP & Predictive Insights
  • Data Management and Storage
  • Integrations Overview
  • Tealium Integrations Marketplace
  • Tealium’s Suite of Conversions API (CAPI) Integrations
Resources
  • Resource Library
  • CDP RFP Template
  • Events & Webinars
  • Customer Case Studies
  • Community
  • Blog
Company
  • About Us
  • Leadership
  • News
  • Careers
  • Contact Us
Industries
  • See All Industries
  • Automotive
  • Financial Services
  • Healthcare
  • Insurance
  • Pharma
  • Retail
  • Sports & Entertainment
  • Travel & Hospitality
Partners
  • Find a Partner
  • Tealium Partner Network
Support
  • Developer Overview
  • Product Guides
  • Tealium Support Desk
  • Community
  • Tealium Education
Legal
  • Privacy at Tealium
  • Privacy Settings
  • Service Terms
  • Terms of Use
  • Security & Compliance