Activate Data to Fuel Customer Experience and Insights
All data activation isn’t created equal. Just because you get data where you want it to go, doesn’t mean you can get it to do what you want.
Integrated data can then be passed to any system, whether internal or external, to drive customer engagement or be used for further analysis. Tealium provides robust connector actions and unparalleled delivery flexibility giving companies more options than any other platform to drive action.
Build Your Own Real-Time, Portable Data Asset
Traditional data platforms are slow and fragmented. Tealium DataAccess offers a rich source of clean and correlated omnichannel, event and audience data collected across web and mobile touch points, and makes that data available for real-time action.
Feed Enterprise Data Warehouses (EDW) and Data Lakes
Key places where data can be “activated” from the CDH are EDWs and Data Lakes. Make your EDW or Data Lake more powerful and actionable with real-time, pre-cleansed and pre-correlated data.
Use Event-level and/or
Visitor-level Data as Needed by Downstream Vendors
Visitor-level Data as Needed by Downstream Vendors
Connectors and Tags are available that function with both kinds of data. Gain the unique ability to act on visitor-level insights using event-level data infrastructure. This means acting with your single view of the customer, even when the downstream vendor doesn’t have that built-in capability.
Customer Testimonial
Acting on the Online and Offline Data of Global Visitors with the Church of Latter Day Saints
Jer Tippets, Digital Analytics Architect, LDS Church has worked with Tealium across two companies, one an e-commerce company and the other, a non-profit. He describes Tealium’s flexibility to meet the diverse needs of both organizations for driving action with data.
Product Resources
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