New to Customer Data Platforms? The Definitive Guide to CDPs Understand and act on your customer’s entire experience by connecting data across every device and channel. Create a single, comprehensive profile using Tealium’s patented visitor stitching technology. FEATURED PRODUCT Tealium AudienceStream uses the customer event data infrastructure provided by Tealium iQ Tag Management and Tealium EventStream to create a real-time customer profile based on your own business rules as the basis for action. PRODUCT Customer Data Hub PRODUCT FEATURE Visitor Stitching DOCUMENTATION Intro to AudienceStream WHITE PAPER CDPs: How They Work, What They Solve WHITE PAPER Tracking Customers from Anonymous to Known DEMO VIDEO You can only use data that is integrated with your tech stack. That’s why it’s so important to have a diverse set of integration capabilities spanning pre-built, turnkey integrations and more customizable options leveraging APIs and other developer languages. FEATURE Tealium’s 1300+ integration marketplace is unparalleled in the industry, which means you can extend the value of your customer data platform even further. Build customer profiles that not only collect the greatest amount of data for analysis but also open dynamic possibilities for triggering action. DOCUMENTATION Connectors PRODUCT FEATURE VIDEO Connectors Demo Video SOLUTION Activate Data from Data Warehouses and Lakes BLOG POST Data Layer Enrichment BLOG POST Badges, Enrichments and Rules CUSTOMER STORY VIDEO You can only take action on data that you have collected in a usable format. With central access to all customer data and the infrastructure to deliver that data across your tech stack, you can maximize ROI. FEATURE Tealium’s Data Sources feature gives you a diverse and easy-to-use system for ensuring you can get any data into the system. Data in the system then can be used in customer profiles that are the basis of driving action through integrations. FEATURED PRODUCT Event Data Framework WHITE PAPER Powerful MarTech Duo: CDP and DSP FEATURED WEBINAR Data Quality FUNDAMENTALS CDPs and DMPs Together DEMO VIDEO Activate Online & Offline Data in Real Time VIDEO
We have all the details you need to know about CDPs to get started.
Everything you need to know about CDPs to succeed
See how the AudienceStream CDP fits in the Data Supply Chain, powered by the complete Customer Data Hub product suite.
Patented technology to create continuous and comprehensive customer profiles.
Get the technical details on how AudienceStream CDP works and fits in the Customer Data Hub.
Get the facts on how to use CDPs to their fullest potential to power personalized customer experiences.
Connecting customer behavior across the entire customer lifecycle gives you a competitive advantage.
Pre-built and customizable connectors are critical enablers for both getting data and using it. industry-leading integration marketplace.
An easy point and click interface to configure data feeds to send to downstream systems like Mobile Apps, Data Warehouses, Display Ad vendors, and more.
Make your EDW or Data Lake more powerful and actionable by pairing it with Tealium.
Create a dynamic data layer that includes both traditional event-level data and customer-level data.
The building blocks for designing customer experience, badges, enrichments and rules help you deliver dynamic actions.
External or Internal
The EDF supplies AudienceStream CDP with the industry’s most comprehensive and flexible data collection footprint.
Connect data sources to achieve powerful customer-centric campaigns using sophisticated insights.
As the volume and breadth of data increases, data quality becomes more and more important. Learn how you can identify and take control of data quality.
Learn about the differences, benefits of each and how they coexist to power a better tech stack.
See this example of importing POS data to take action in Google Analytics, MailChimp, and Facebook.
Products
Products
Real-Time Data Collection & Quality
Collect customer data, ensure data quality, and send it anywhere.
Real-Time CDP & Predictive Insights
Deliver relevant and trusted experiences based on real-time customer data.
Data Management & Storage
Own and access your most important enterprise asset, your customer data.
Tealium for AI
Power AI initiatives with consented, filtered, and enriched data in real-time.
Tealium for Healthcare
Power more privacy-first patient experiences with real-time data.
Tealium Moments
Own the customer experience moment with real-time intelligence and action.
Integrations
Integrations Overview
Turnkey, flexible integrations across your entire marketing technology stack.
Integrations Marketplace
Explore over 1,300 available integrations.
Cloud Data Warehouse Partner Ecosystem
Drive data collection and real-time activation for Cloud Data Warehouses.
Conversion API (CAPI) Integrations
Solutions for signal loss with unique ad platform integrations.
Identity Partner Ecosystem
Integrate and activate identity solutions to create better data-driven experiences.
Solutions
Roles
Use Cases
Growth & Acquisition
Deliver personalized, relevant experiences and optimize ad spend.
Loyalty & Retention
Understand customer behavior early to deliver proactive experiences.
Customer Experience & Personalization
Create great customer experiences with real-time, unified data.
Predictive Insights & Customer Analytics
Deliver real-time experiences across the customer journey.
Data Collection & Privacy
Place privacy and consent at the core to build trusted customer experiences.
Single View of the Customer
Understand and delight customers by using current and complete data.
Operationalizing Mobile Data
Operationalizing your mobile data across the entire data lifecycle.
Partners
Partners
Tealium Partner Network
Comprised of global SIs, consultants, digital agencies, and complementary technology solutions.
Find a Tealium Partner
Tealium works with hundreds of partners around the globe.
Join the Tealium Partner Network
Become a Tealium partner.
Integrations Marketplace
Explore over 1,300 available integrations.
Resources
MARKETING & ANALYTICS
Developer
Customer Success
Company
![Tealium + AWS logos]( "AWS_Tealium_NAV")
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Company
Tealium Signs Strategic Collaboration Agreement with AWS to Accelerate AI-Driven Growth for Customers
Press Release
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