Customer Data Platform

A Customer Data Platform allows you to unify customer data in one place and make that data available to all systems in your tech stack

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The Definitive Guide to CDPs

Everything you need to know about CDPs to succeed

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Identity Resolution: Create Customer Profiles

Understand and act on your customer’s entire experience by connecting data across every device and channel.
Create a single, comprehensive profile using Tealium’s patented visitor stitching technology.

Featured product

Tealium AudienceStream uses the customer event data infrastructure provided by Tealium iQ Tag Management and
Tealium EventStream to create a real-time customer profile based on your own business rules as the basis for action.

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Product

Customer Data Hub

See how the AudienceStream CDP fits in the Data Supply Chain, powered by the complete Customer Data Hub product suite.

Product feature

Visitor Stitching

Patented technology to create continuous and comprehensive customer profiles.

Documentation

Intro to AudienceStream

Get the technical details on how AudienceStream CDP works and fits in the Customer Data Hub.

White paper

CDPs: How They Work, What They Solve

Get the facts on how to use CDPs to their fullest potential to power personalized customer experiences.

White paper

Tracking Customers from Anonymous to Known

Connecting customer behavior across the entire customer lifecycle gives you a competitive advantage.

Video

Demo: Tealium Customer Data Hub

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Orchestrate Customer Experience Actions

You can only use data that is integrated with your tech stack. That’s why it’s so important to have a diverse set of
integration capabilities spanning pre-built, turnkey integrations and more customizable options leveraging APIs and other developer languages.

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Documentation

Connectors

Pre-built and customizable connectors are critical enablers for both getting data and using it.

Product feature video

Connectors Demo Video

An easy point and click interface to configure data feeds to downstream systems like apps, warehouses, and more.

Solution

Activate Data from Data Warehouses and Lakes

Make your EDW or Data Lake more powerful and actionable by pairing it with Tealium.

Blog post

Data Layer Enrichment

Create a dynamic data layer that includes both traditional event-level data and customer-level data.

Blog post

Badges, Enrichments and Rules

Badges, enrichments and rules help you deliver dynamic actions.

Customer story video

The Gap: Data Science & Analytics Transformation

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Get Data from Any Source—External or Internal

You can only take action on data that you have collected in a usable format.
With central access to all customer data and the infrastructure to deliver that data across your tech stack, you can maximize ROI.

Browse Data Sources Docs

Featured product

Event Data Framework

The EDF supplies AudienceStream CDP with the industry’s most comprehensive and flexible data collection footprint.

White paper

Powerful MarTech Duo: CDP and DSP

Connect data sources to achieve powerful customer-centric campaigns using sophisticated insights.

Featured webinar

Data Quality

Learn how you can identify and take control of data quality.

Fundamentals

CDPs and DMPs Together

Learn the differences, benefits of each and how they coexist to power a better tech stack.

Demo video

Activate Online & Offline Data in Real Time

See this example of importing POS data to take action across analytics and marketing tools.

Video

Feature: Data Sources

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9605 Scranton Rd. Ste. 600
San Diego, CA 92121
+1 (858) 779-1344