Automotive

Build personalized, persuasive vehicle buying experiences with trusted customer data

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Want to drive more sales? Check out our eBook on how a Customer Data Platform (CDP) solves key use cases in automotive.

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Data Fuels Winning Customer Experiences

The Challenge

Why Does It Matter?

We Can Help

Better customer journeys for the automotive industry

Long, Winding Customer Journeys

From electric vehicles to ride-sharing to online sales models, the auto business is moving fast. Buyers take a complex journey with hundreds of possible touchpoints. Auto brands and dealers alike wrestle with fragmented data, which leads to missed opportunities and inefficient marketing.

Unified Customer Experiences for the Automotive Industry

Great CX Wins Every Time

How can you give auto shoppers a seamless, winning experience? With a unified, complete understanding of each customer. Armed with real-time visitor profiles for in-the-moment activation, auto companies can delight customers by providing relevant and personalized information at every step.

Tealium Puts It All Together

Tealium connects data to drive compelling, relevant customer experiences. Your marketers, developers, data experts, and partners work from the same page. And Tealium gives you predictive insights while seamlessly talking to every tool in your marketing tech stack.

How Tealium Powers the Entire Automotive Customer Data Supply Chain

Diagram showing the CDP’s role in public sector services for collecting and acting on customer data

Tealium for Automakers and Dealerships

Use real-time, unified data to find vehicle shoppers, deliver timely and targeted messaging, and create experiences that turn tire-kickers into loyal customers.

Connected Data

Real-time Personalization

Smarter Retargeting

New Audience Segments

Powerful Predictive Insights

Connect Digital Records With Dealer Inventory Search and Test Drive Information

Create a single view of each customer (at last!) for better digital outreach. Show the locally available vehicles and options they really want.

Harmonize data from multiple sources and profiles across all devices, creating a trusted data supply chain for your teams and your partners.

Match Ads, Incentives and Dealer Offers to Customer Interest

Get more from your media budget and automate smarter campaigns. Reduce customer acquisition costs by using the right channels and information for each buyer.

Your data is enriched and segmented, instantly ready for activation via our 1,300+ pre-built integrations.

Retarget Prospects Who Abandon a Configuration Tool or Browser Session

Earn return visits and email subscribers with intelligent outreach, retargeting visitors with their preferred vehicle models — even for anonymous browsers.

Tealium features powerful, flexible functionality and automatically stitches together known and unknown site visits.

Spot New Buying Segments With Customer Analytics

Find lookalike audiences, zero in on your best prospects, know how auto buyers' needs evolve. Combined with Tealium's robust predictive tools, rich CDP data gives your segmentation a whole new level of horsepower.

Build Loyalty from Purchase Through an Engaging Ownership Experience

Show them you know them: Identify the key moments in your customers' ownership lifecycles and reach them cross-channel, at the right times.

Tealium's business-friendly machine learning tools help you understand what your customers are likely to do next.

What Makes Tealium Unique for Automotive Brands?

Real-time Architecture

Our platform is truly built for real-time data collection, standardization, transformation, enrichment, and activation of customer data. As auto buyer needs and preferences change across all your touchpoints, your business is ready to keep pace and deliver the right experience.

Keep Your Best-of-Breed Tools and Technology

Vendor and Channel Agnostic

Keep your familiar tools and workflows. Our turnkey integrations to help power the tools and technologies your business already relies on. We focus on delivering trusted data to your business no matter the CRM, social marketing platform, marketing cloud, APIs, or analytics suite that you rely on.

Understand Customer Behavior in Your Terms

Powerful Data Governance Tools

Earn trust by honoring customer privacy and keeping their data safe and secure. With Tealium, you have single-pane governance for data privacy requests and preferences across all channels and tools — combined with rock-solid, certified security and region-by-region controls for compliance.

U.S. Auto Parts Accelerates Digital Marketing Performance

Since implementing Tealium, Akhavan has been able to increase marketing performance and agility, save on valuable IT resources and increase site speed and performance.

Auto parts leader says Tealium tag management is the first digital marketing solution it’s seen IT and marketing get ‘really excited about.’

Deliver the Best Outcomes, Without Limitations

Tealium features over 1,300+ turnkey integrations so you can quickly and effectively connect your systems and data.

View Integrations

Key Resources

Webinars & Videos

Whitepapers & eBooks

Case Studies & Blogs

Webinar

Masterclass Ep 4: Show Me You Care: Why You Should Be Talking About Privacy and Value-Exchange

Video

CDP Success is a Team Sport Proving the Business Value of Customer Centricity

Webinar

Expert Advice on Getting Buy-In and Onboarding a CDP

Video

Real-Time Marketing: How Fast Data Can Drive Next Customer Interactions

eBook

Shifting Into Higher Gear With Customer Data

Whitepaper

Privacy and Personalisation: A Balancing Act to Innovate the Customer Experience

Whitepaper

The Benefits of a Real-Time Data Platform

eBook

CDP Starter Kit

eBook

Drive Loyalty and Retention to Delight Buyers

Case Study

Streamlining Digital Complexity at PON Automotive

Case Study

US Auto Parts Accelerates Digital Performance

Automotive

Build personalized, persuasive vehicle buying experiences with trusted customer data

Want to drive more sales? Check out our eBook on how a Customer Data Platform (CDP) solves key use cases in automotive.

Data Fuels Winning Customer Experiences

Long, Winding Customer Journeys

From electric vehicles to ride-sharing to online sales models, the auto business is moving fast. Buyers take a complex journey with hundreds of possible touchpoints. Auto brands and dealers alike wrestle with fragmented data, which leads to missed opportunities and inefficient marketing.

Great CX Wins Every Time

How can you give auto shoppers a seamless, winning experience? With a unified, complete understanding of each customer. Armed with real-time visitor profiles for in-the-moment activation, auto companies can delight customers by providing relevant and personalized information at every step.

Tealium Puts It All Together

Tealium connects data to drive compelling, relevant customer experiences. Your marketers, developers, data experts, and partners work from the same page. And Tealium gives you predictive insights while seamlessly talking to every tool in your marketing tech stack.

How Tealium Powers the Entire Automotive Customer Data Supply Chain

Tealium for Automakers and Dealerships

Use real-time, unified data to find vehicle shoppers, deliver timely and targeted messaging, and create experiences that turn tire-kickers into loyal customers.

Connect Digital Records With Dealer Inventory Search and Test Drive Information

Create a single view of each customer (at last!) for better digital outreach. Show the locally available vehicles and options they really want.

Harmonize data from multiple sources and profiles across all devices, creating a trusted data supply chain for your teams and your partners.

Match Ads, Incentives and Dealer Offers to Customer Interest

Get more from your media budget and automate smarter campaigns. Reduce customer acquisition costs by using the right channels and information for each buyer.

Your data is enriched and segmented, instantly ready for activation via our 1,300+ pre-built integrations.

Retarget Prospects Who Abandon a Configuration Tool or Browser Session

Earn return visits and email subscribers with intelligent outreach, retargeting visitors with their preferred vehicle models — even for anonymous browsers.

Tealium features powerful, flexible functionality and automatically stitches together known and unknown site visits.

Spot New Buying Segments With Customer Analytics

Find lookalike audiences, zero in on your best prospects, know how auto buyers' needs evolve. Combined with Tealium's robust predictive tools, rich CDP data gives your segmentation a whole new level of horsepower.

Build Loyalty from Purchase Through an Engaging Ownership Experience

Show them you know them: Identify the key moments in your customers' ownership lifecycles and reach them cross-channel, at the right times.

Tealium's business-friendly machine learning tools help you understand what your customers are likely to do next.

What Makes Tealium Unique for Automotive Brands?

Real-time Architecture

Vendor and Channel Agnostic

Powerful Data Governance Tools

U.S. Auto Parts Accelerates Digital Marketing Performance

Since implementing Tealium, Akhavan has been able to increase marketing performance and agility, save on valuable IT resources and increase site speed and performance.

Auto parts leader says Tealium tag management is the first digital marketing solution it’s seen IT and marketing get ‘really excited about.’

Deliver the Best Outcomes, Without Limitations

Tealium features over 1,300+ turnkey integrations so you can quickly and effectively connect your systems and data.

Key Resources

We’re Here to Help

Let us show you how Tealium can help your automotive organization connect data and deliver value-based experiences.

Automotive

Build personalized, persuasive vehicle buying experiences with trusted customer data

Want to drive more sales? Check out our eBook on how a Customer Data Platform (CDP) solves key use cases in automotive.

Data Fuels Winning Customer Experiences

Long, Winding Customer Journeys

From electric vehicles to ride-sharing to online sales models, the auto business is moving fast. Buyers take a complex journey with hundreds of possible touchpoints. Auto brands and dealers alike wrestle with fragmented data, which leads to missed opportunities and inefficient marketing.

Great CX Wins Every Time

How can you give auto shoppers a seamless, winning experience? With a unified, complete understanding of each customer. Armed with real-time visitor profiles for in-the-moment activation, auto companies can delight customers by providing relevant and personalized information at every step.

Tealium Puts It All Together

Tealium connects data to drive compelling, relevant customer experiences. Your marketers, developers, data experts, and partners work from the same page. And Tealium gives you predictive insights while seamlessly talking to every tool in your marketing tech stack.

How Tealium Powers the Entire Automotive Customer Data Supply Chain

Tealium for Automakers and Dealerships

Use real-time, unified data to find vehicle shoppers, deliver timely and targeted messaging, and create experiences that turn tire-kickers into loyal customers.

Connect Digital Records With Dealer Inventory Search and Test Drive Information

Create a single view of each customer (at last!) for better digital outreach. Show the locally available vehicles and options they really want. Harmonize data from multiple sources and profiles across all devices, creating a trusted data supply chain for your teams and your partners.

Match Ads, Incentives and Dealer Offers to Customer Interest

Get more from your media budget and automate smarter campaigns. Reduce customer acquisition costs by using the right channels and information for each buyer. Your data is enriched and segmented, instantly ready for activation via our 1,300+ pre-built integrations.

Retarget Prospects Who Abandon a Configuration Tool or Browser Session

Earn return visits and email subscribers with intelligent outreach, retargeting visitors with their preferred vehicle models — even for anonymous browsers. Tealium features powerful, flexible functionality and automatically stitches together known and unknown site visits.

Spot New Buying Segments With Customer Analytics

Find lookalike audiences, zero in on your best prospects, know how auto buyers' needs evolve. Combined with Tealium's robust predictive tools, rich CDP data gives your segmentation a whole new level of horsepower.

Build Loyalty from Purchase Through an Engaging Ownership Experience

Show them you know them: Identify the key moments in your customers' ownership lifecycles and reach them cross-channel, at the right times. Tealium's business-friendly machine learning tools help you understand what your customers are likely to do next.

What Makes Tealium Unique for Automotive Brands?

Real-time Architecture

Vendor and Channel Agnostic

Powerful Data Governance Tools

U.S. Auto Parts Accelerates Digital Marketing Performance

Since implementing Tealium, Akhavan has been able to increase marketing performance and agility, save on valuable IT resources and increase site speed and performance.

Auto parts leader says Tealium tag management is the first digital marketing solution it’s seen IT and marketing get ‘really excited about.’

Deliver the Best Outcomes, Without Limitations

Tealium features over 1,300+ turnkey integrations so you can quickly and effectively connect your systems and data.

Key Resources

We’re Here to Help

Let us show you how Tealium can help your automotive organization connect data and deliver value-based experiences.

Create a single view of each customer (at last!) for better digital outreach. Show the locally available vehicles and options they really want.

Harmonize data from multiple sources and profiles across all devices, creating a trusted data supply chain for your teams and your partners.

Get more from your media budget and automate smarter campaigns. Reduce customer acquisition costs by using the right channels and information for each buyer.

Your data is enriched and segmented, instantly ready for activation via our 1,300+ pre-built integrations.

Earn return visits and email subscribers with intelligent outreach, retargeting visitors with their preferred vehicle models — even for anonymous browsers.

Tealium features powerful, flexible functionality and automatically stitches together known and unknown site visits.

Show them you know them: Identify the key moments in your customers' ownership lifecycles and reach them cross-channel, at the right times.

Tealium's business-friendly machine learning tools help you understand what your customers are likely to do next.