Event Data Framework

Client-side and server-side infrastructure for getting event data
to and from your tech, vendors, and apps

Did you know?
Most companies have important customer data that needs to be managed client-side as well as server-side. Learn why you need both in one place.

Comprehensive Event Data Infrastructure

Having a unified solution with client and server-side data in one place solves for the problems created by a fractured approach to data collection and delivery, including data silos, inconsistent customer experience, and operational inefficiency.

FEATURED PRODUCT

Tealium’s Event Data Framework solution is powered by two products— Tealium iQ Tag Management for client-side event data and Tealium EventStream for server-side event data.

See Tealium iQ See Tealium EventStream

BLOG POST

Product Spotlight: Tealium Event Data Framework
Server-side, client-side, web, mobile, IoT— no matter where your customer data is or needs to go, Tealium’s enterprise-grade platform has options

FUNDAMENTALS

Choosing between client-side and server-side
Depending on your company’s tech or customer behavior (among other considerations), you may want to manage data client or server-side

FUNDAMENTALS

What you need to know about mobile data
Managing data from mobile devices is one particularly important challenge when it comes to unifying your event data infrastructure

DOCUMENTATION

Getting Started with TiQ Tag Management
Tealium iQ Tag Management supplies client-side event data infrastructure to get and deliver data

DOCUMENTATION

Getting Started with EventStream API Hub
Tealium EventStream supplies server-side event data infrastructure to get and deliver data

DEMO VIDEO

Event Data Framework

Use everything in your toolbox. If you do decide to do server-side tagging and you add EventStream to what you’re doing, the great thing is you don’t need to take a one size fits all approach. You don’t need to convert your client-side tags to server-side.

~ Josh West, Senior Partner, Web Analytics Demystified

Data Readiness Foundation

The volume, variety, and velocity of customer data continues to grow, but no matter where customer data is coming from or going to, a data layer approach maintains readiness for any new technology.

The Data Layer Approach
A data layer is a common lexicon for your company’s customer data that allows you to plug and play any new technology by mapping it to your customer data foundation.

What is a data layer?

DEMO VIDEO

Using a Data Layer Client-side w/ TiQ
Unify disparate data sources and drive more consistent visitor interactions with pre-built and customizable javascript tags

DEMO VIDEO

Using a Data Layer Server-side w/ EventStream
Create a data layer for server-side data with attributes and event specs to map incoming data to your company’s definitions

VIDEO

What is Data Readiness and Why Does it Matter?
Regardless of the current state of your data and technology infrastructure, there is more you can do. Right now. FInd out how

FEATURED PRODUCT

AudienceStream Customer Data Platform
One beneficiary of an enterprise-grade and comprehensive event data infrastructure is a Customer Data Platform

SOLUTION

Better Together: EDW/Data Lake + Tealium
An enterprise data warehouse or lake is much more valuable with a comprehensive data collection footprint

WEBINAR

Is Your Company’s Data Ready for Machine Learning?

Integrations

Integrate Customer Data Everywhere

Tealium helps you inventory and map your customer data so that you can easily get it where it needs to go. Whether you need to manage data via tags, webhooks, APIs, embedded libraries, or SDKs, Tealium’s Event Data Framework manages it all through one central platform.

FEATURE

Combining a vendor-neutral data layer with an extensive integration marketplace gives you the power to break down data silos and orchestrate richer customer experiences.

Browse Integrations

FEATURED VIDEO

Connectors
Connectors are pre-built, server-side integrations. With a unified system, you can use data collected client-side as a data source then deliver server-side

SOLUTION

Better Together: Amazon Web Services + Tealium
Supply pre-cleaned and pre-correlated data to your AWS data warehouse or data lake, and activate that data through over 1,300 integrations

SOLUTION

Better Together: Adobe + Tealium
Create richer data and more easily pass that data between Adobe products to maximize your investment and create richer customer experiences

WHITE PAPER

Building a foundation for analytics success through Data Governance
The Event Data Framework helps you maintain high-quality data that can then be used to power applications like analytics

BLOG POST

What to do when you don’t have a data layer
No data layer? No problem. Part of being a comprehensive solution is having options for any scenario

FEATURED VIDEO

Data Readiness