Tealium Data Cloud Partner Ecosystem

Solutions for data collection and real-time activation for Data Clouds like Snowflake, AWS, Databricks, and more

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Introduction to Data Cloud Integrations

Scale the value of AI, Customer 360, Analytics, and other data initiatives housed in your Data Cloud with Tealium. Data Clouds are the center of gravity for customer data in the enterprise, but they need a real-time, agile, consented complement for collection, enrichment, and activation. By complementing your Data Cloud with Tealium, your organization gains agility and can more effectively leverage data to improve customer experiences.

Tealium Augments Your Data Cloud Capabilities

Consent and Privacy Layer for Data Cloud
Data Collection
Data Preparation and Quality
Real-time Data Activation

Use Consented Profiles to Honor Privacy and Regulatory Requirements

Collect consent signals, send them to the Data Cloud, and automate enforcement of consent prior to activation across the ecosystem
•Consented Profiles - Build real-time profiles with the context of consent to reduce risk and build trust
•Consent Integrations - Integrations with all major CMPs to inherit consent signals, or collect consent directly with Tealium

Stream or Batch Customer Data to Populate Data Cloud

Flexible options for populating Data Clouds with real-time data to fuel C360, AI, Analytics, or other data initiatives
•Event Data Framework - Collect device-based and cloud-based data about real-time customer engagement and stream to Data Clouds
•DataAccess - Capture the complete dataset created by Tealium to use in your Data Cloud for other applications
•Customer Data Platform w/ Predictive Analytics - Build customer profiles with predictive insights that can be augmented with cloud data for real-time activation

Minimize Post-processing by Transforming Data at Collection

Manage data quality before it enters the warehouse to save time and improve reliability of experiences driven by data
•Data Layer Definition - Define data strategy in your business language (not ours) and unify vendor data to your standards
•Maintain Data Quality with Event Specs- Define specifications for your data to monitor data quality in real time
•Data Modeling with Identity Resolution- Collect data modeled to your definition of a customer as it’s collected, not manual and ad hoc
•Tealium Functions - Perform modifications on data flows, check other data sources, and build custom solutions with code

Activate Data in the Moment, Updated with Real-time Context

•Data Sources - Directly connect with major Data Clouds to ingest data for real-time activation.
•Data Connect - Automate data ingestion from warehouses (and other systems) into Tealium for real-time activation.
•Audience Segmentation UI and Connectors - Use Tealium’s Audiences feature for real-time segmentation and activation through our integration marketplace.
•File Import - Schedule imports of batched data according to your strategy for activation in the moment during engagement.

Girl on mobile device smiling with white hexagon around face

Benefits of Tealium’s Data Cloud Ecosystem

1

Build the Most Composable, Agile Tech Stack Possible - Data Clouds are rife with data that can make a huge difference for CX, but typically have real-time and accessibility limitations. Tealium makes your tech stack, including your Data Cloud, more accessible and more real-time.

2

Scale the Value of Data Cloud Investments in AI, C360, Analytics - Get more data to inform analysis and activate the results with a well-integrated, real-time CDP.

3

Align Martech to Enterprise IT Strategy - Harmonize your cloud data warehouse to customer engagement technology and vice versa.

4

Real-time Activation - When all data needs to flow through the Data Cloud first, real-time CX isn’t as rich as it could be, missing opportunities to convert critical moments.

5

Real-time Data Source - Tealium can collect and stream customer engagement data in real-time to Data Clouds for further analysis and processing.

Benefits of Tealium’s Data Cloud Ecosystem

1

Better Manage Privacy and Security - Consented customer profiles from Tealium filter data from being collected or activated when it shouldn’t be.

2

Better Collaboration Across Technical and Business Teams - Get extra flexibility and visibility to align business and technical teams on using data for CX.

3

Save Time Maintaining Integrations - Offload repetitive and time-consuming maintenance requirements with 1300+ pre-built integrations.

4

Clean and Standardize Data at Collection, not After— Automate high-quality data flows to Data Clouds to increase operational efficiency and minimize downstream issues.

5

Enable Data Minimization Strategies— Evaluate data as it’s collected in real-time and only pass the data you want to the Data Cloud, not all of it.

Key Use Cases For Getting Started with Data Cloud Ecosystem

Solutions - Single View of the Customer
ACTIVATION

Real-time Activation from C360, AI, Analytics, and Other Initiatives

Data Clouds are the richest source of historical and analytical customer data, providing key insights to inform customer interactions. With a real-time CDP complement, this data can be staged and combined or triggered with real-time insights for activation across customer touchpoints. Automate activation of insights from AI, C360, Analytics, and other initiatives.

Solutions - Loyalty & Retention
COLLECTION

Populate Your Data Cloud With Well-Prepared, Real-time Customer Engagement Data

Data is the lifeblood of Data Clouds. Especially data that’s ready to hit the ground running and requires minimal post-processing. Tealium’s data collection footprint and data-first approach means that it is an ideal data source for real-time, consented customer engagement data across a broad set of use cases like AI, Customer 360, Analytics initiatives, and more.

Solutions - Customer Analytics & Predictive Insights
CONSENT AND PREFERENCES

Layer Consent and Preferences into Data Flows

Building trust with customers is one of the biggest business opportunities in the market today. One of the best ways to build trust is to honor customer privacy and preferences. Tealium’s data collection and processing of data are all managed in the context of customer consent and preferences, ensuring that data is only used when appropriate.

Driving Value With Data Clouds for the World’s Most Innovative Enterprises

“AudienceStream helps us stitch together interactions so we have a single view of the customer and their portfolio. When an event such as an application for a cash advance is triggered, we can store it in our data cloud and consolidate it with other activities and events to gain a complete view.”

Eric Fung

Head of Marketing, PrimeCredit

We’re Here to Help

Connect with an expert to see how Tealium can help you with customer growth and acquisition.

9605 Scranton Rd. Ste. 600
San Diego, CA 92121
+1 (858) 779-1344
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9605 Scranton Rd. Ste. 600
San Diego, CA 92121
+1 (858) 779-1344
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