Ebook: CDP Benefits 101
Your CDP Benefits Guide
We wrote this guide to help you better understand the benefits of a CDP and why implementing one is right for your company.
In this guide you’ll learn:
- 5 key benefits of CDPs
- 4 major insights into the CDP landscape and why they’ve become the ultimate technology team player
- 6 actionable steps toward proving the value of a CDP and the ROI it will drive for your organization
- Highlight how to structure your customer data team
- Help you secure buy in from executives across your company
CDPs Are the Key To Understanding Your Customers
With each new touchpoint in the customer journey, a new silo of data is created—unless companies invest in the data foundation underpinning those tools. With Tealium, you are able to collect customer data from various sources, standardize it, and create comprehensive customer profiles. Our CDP helps create audiences across your enterprise to help deliver a consistent, relevant, and trusted customer experience.
“Ultimately, we experienced a 16.6% average increase in CTR across our email campaigns due to the higher quality, trusted customer data enabled by Tealium’s
AudienceStream CDP.”
Kristel De Blezer
Digital Expert, Partenamut
“We converted almost twice the rate as the second-best team,” says Geurts. “We were by far the best in the NBA, and we know that this is all due to Tealium and our data strategy.”
Jared Geurts
Senior Director, Analytics, Utah Jazz
