Ebook: What Is a CDP? How Do I Use a CDP?
The Beginner-to-Expert Guide to CDPs
We analyzed the strategies of over 1,000 of the top businesses using CDPs when we wrote this guide. After reading, you will understand the fundamentals of a CDP and be able to answer important questions like:
- What is a CDP? How do I use a CDP? and How does a CDP work?
- Does a CDP make sense for my business?
- How can I measure the ROI of a CDP?
- What should I consider for staffing?
- What strategies are leading companies using to get the most of out their CDP?
CDPs Are the Key To Understanding Your Customers
With each new touchpoint in the customer journey, a new silo of data is created—unless companies invest in the data foundation underpinning those tools. With Tealium, you are able to collect customer data from various sources, standardize it, and create comprehensive customer profiles. Our CDP helps create audiences across your enterprise to help deliver a consistent, relevant, and trusted customer experience.
“Ultimately, we experienced a 16.6% average increase in CTR across our email campaigns due to the higher quality, trusted customer data enabled by Tealium’s
AudienceStream CDP.”
Kristel De Blezer
Digital Expert, Partenamut
“We converted almost twice the rate as the second-best team,” says Geurts. “We were by far the best in the NBA, and we know that this is all due to Tealium and our data strategy.”
Jared Geurts
Senior Director, Analytics, Utah Jazz
