CDP Preparation Workshop for Manufacturing

The market for Customer Data Platforms (CDPs) is growing like never before — and with good reason. Companies are investing in CDPs to unify their customer data to provide the cohesive, personalized experiences customers are demanding.

But now that businesses understand the power of CDPs, many struggle with selecting the right vendor for their business goals, or even where to start in their evaluation journey.

Sound familiar? Well this hands-on workshop is designed just for you.

Join us and your peers across the manufacturing industry, from automotive to CPG and everything in between, for this workshop and you’ll walk away with everything you need to consider while evaluating CDPs, including:

• Why Adopt a CDP? Insights from the market and successful deployments
• The Right Approach to Transition to a First-Party Data Strategy
• Capabilities vs. Use Cases for Customer Experience
• Success factors for CDPs today and tomorrow

Workshop Agenda

12:00 pm PT / 3:00 pm ET: Welcome & Introductions
12:10 pm PT / 3:10 pm ET: Workshop Kicks Off
12:50pm / 3:50 pm ET: Attendee Use Case Q&A
1:00 pm PT / 4:00 pm ET: Networking & CDP Discussion
1:30 pm PT / 4:30 pm ET: Event concludes