Everything you need to know about getting started with a CDP

The Customer Data Platform (CDP) plays a key role in helping companies integrate data across departments and channels to provide a more intuitive and fulfilling experience for the customer.

So how do you figure out if a CDP is right for you?

We welcome you to join us for this small VIP discussion with like-minded industry peers where we will discuss the following:

• Understand what first-party data means for your business
• How can your organisation better collect and activate first-party data
• How to know when your organisation is ready for a CDP?

Co-hosted by VP Marketing at Tealium, Marie Dalton and guest speaker Mitchell Watson, General Manager, Research and Insights, Canstar, we will learn about Canstar’s CDP journey: why and how they started it, the challenges they wanted to solve and the lessons they have learned along the way.

*Chatham house rules apply