You are exclusively invited to be our guest at Tealium’s Industry Insider Lunch, on 5th December 2018, at Vue du Monde’s Private Dining Room, Melbourne.

Over a peer-to-peer executive luncheon, Niall Keating, Head of Marketing Technology and Data at Sportsbet, will take us through the cultural role data plays in a high stakes environment. Niall will share how Sportsbet are future-enabling the way they manage one of the most important assets an organisation owns – first-party customer data.

With data at the very heart of customer experience, lines are now blurred around technology ownership with Marketing, IT, Data & Business teams often struggling for control. Over lunch hear insights into how Sportsbet successfully bridged that gap between cross-team and technology silos to effectively and securely leverage data across the enterprise.

In addition, you will hear:

• Why Sportsbet chose a CDP to supercharge their martech stack
• How their data-led marketing approach has enhanced how they engage with their customers
• Ways in which Sportsbet are taking engagement to the next level with Machine Learning

RSVP By 30 November  2018

Looking forward to seeing you there!