Gartner Report:
Top Eight Processes for Integrated Marketing Management

gartner_top_eight_cover_02

Executive Summary

Gartner notes, “With investments in marketing technology rapidly increasing, IT and marketing must be better aligned to develop a more integrated marketing application strategy.”

Developing an integrated marketing management approach is often inhibited the disconnect between the CMO’s agenda for differentiation and agility, and the CIO’s agenda for technology standards. But effectively marrying marketing technology investments with necessary process and integration is key to maximizing effectiveness, generating improved customer insights, and delivering greater business value.

Leveraging client insights and industry trend observations, Gartner has identified the top eight technology-centric marketing processes to focus on for truly integrated marketing management, including:

  • Marketing planning
  • Inbound and event-triggered marketing
  • Multichannel marketing and customer engagement
  • Marketing analytics

Download your complimentary copy of the Gartner Report, ‘Top Eight Processes for Integrated Marketing Management in 2016,’ to learn more.

Download the full report

Fill out the form below to get your free copy of this comprehensive report.

We respect your privacy and will never sell, rent, or share your personal information.

Disclaimer
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Report: Gartner Top Eight Processes for Integrated Marketing Management in 2016, Kimberly Collins, 01 February 2016.