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Tealium connects data so you can connect with your customers!

Tealium connects data so you can connect with your customers. Tealium connects data so you can connect with your customers. Tealium connects data so you can connect with your customers.

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Turn Your Customer Data into the Fuel that Powers Your Revenue Stream

Acquire and Retain

Customer-First Technology

The benefit of unifying customer data is two-fold – prevent customer churn by providing consistently personalized experiences, and use existing customer data to help create new customer relationships for continued growth.

Increase ROI

Results-Driven Engagement

Leverage patented visitor stitching capabilities to define key engagement across channels and spend your investment dollars in the right place – with your high value customers.

Build and Maintain Trust

Secure and Regulated Data

Collect and store customer data in a privacy-conscious way to build trust. Stay compliant with data security tools, infrastructure, and practices to ensure customer privacy and mitigate legal risk.

Your company chooses the tech stack. Tealium brings it all together.

Getting trusted data to your entire stack is just a click away. We’re talking 1,300 turnkey integrations

Get an In-Depth Look at CDP Benefits

Get Our CDP Benefits Guide

What Differentiates a Data-First CDP?

At Tealium, we’ve built what we refer to as a Data-First, vendor-neutral Customer Data Platform. We call it this because it focuses on the data first and foremost (how it is collected, unified, and then accessed through other tools). It is common for organizations to change aspects of their marketing stack, so it’s important to evaluate solutions that can collect data from a variety of touch points.

A Data-First Customer Data Platform has:

Vendor-Neutral Data Ingestion – The capability to take in data of any type from any source. Necessary for a single view of the customer that bridges the physical and digital worlds together.

Real-Time Functionality – The capability to activate data in real time by automatically triggering campaign modifications or other events. This is important to improve your customer experience initiatives, as it doesn’t restrict customer touchpoints to rigid journeys.

Unified Audience Management – The capability to define audiences from a single place that is then disseminated across the entire tech stack. This is critical for improving the value of your current technology and optimizing marketing spend.

Identity Resolution – The capability to automatically tie different identifiers from different sessions, channels, and touchpoints together to a single visitor ID. Critical for any single view of the customer initiative.

Privacy and Consent Management – The capability to govern the flow of customer data through all of your systems. Critical for regulatory compliance efforts.

Ability to Predict Outcomes – Machine learning capabilities are the future of marketing technology; having them in your CDP enables all of your customer engagement touchpoints with unified predictive insights, instead of machine learning silos.

Tealium + Financial Services = Success Stories.

Cambia Health - Opposing Force in Consumer Data

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Opposing Forces in Consumer Data

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IBM- Beyond the Tag:
Optimizing and Innovating Site Performance

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Data Strategy of the Utah Jazz

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Don’t take our word for it!

“Through the partnership with Tealium, Adore Beauty has surpassed its engagement goals exponentially. Our average order value is up 9% than before the implementation of AudienceStream, and our conversion rates have rocketed by 17%.”

Case Study >>

Dan Ferguson
Chief Marketing Officer, Adore Beauty

“We converted almost twice the rate as the second-best team,” says Geurts. “We were by far the best in the NBA, and we know that this is all due to Tealium and our data strategy.”

Case Study >>