Study Plan

In this introductory session, we cover how shifting consumer attitudes, new regulations, and technology changes will impact the ways you advertise and measure campaigns. We’ll also discuss strategies to ensure that life can carry on by leading with and leveraging your first-party data.

We’re here to say that not only can you survive without the third-party cookie—you can thrive in a completely new digital marketing world where customer relationships are built on a foundation of real-time engagement and trust.

So you’ve relied on your data management platform (DMP) for the last decade to build audiences as well as to measure and run campaigns. What now? If you are feeling lost — let us tell you that you aren’t alone.

In this class, we’ll talk about how to build a first-party lead advertising strategy as well as key technologies to help you continue to get the data you need to build audiences, drive campaigns and measure impact. We’ll give you the new advertising playbook for 2022 here. Don’t miss it!

Ever since third-party cookies started going away, a new term began popping up called the universal identifier. Everyone from IAB Tech Lab’s DigiTrust, the Advertising ID Consortium, and TradeDesk’s Unified ID 2.0 have proposed new identifiers to help advertisers better understand and market to their customers.

If you think there’s a lot of identity conversation going on in the market, you are right! We’re here to help you make sense of it all. In this session of our Summer School Masterclass series, we’re going to talk about the changing identity landscape and help you understand how you should be thinking about these changes alongside your customer acquisition strategies.

We’re well into 2021 and data privacy has continued its push out of the InfoSec and legal team agenda and into the customer experience. Whether data privacy conversation takes the context of shifting consumer attitudes, new regulations or technology changes – the fact remains that privacy is now an integral piece of marketing and customer experience. 

Join this session to learn how to use first-party data to prioritise privacy and build long-lasting customer trust and strategies for increasing authenticated visits through strong value exchange.

We all know advertising is powered by data, but both the ads and data ecosystem are undergoing major privacy and technology changes. So what does personalised advertising and measurement look like in a world where privacy needs to be at the forefront of every customer interaction? 

During this exclusive live session of our Summer School Masterclass series, leaders from Google Marketing and Tealium will discuss ad ecosystem changes, privacy-centric measurement, and will answer your questions along the way.

When powerful tech comes together, your brand becomes truly unstoppable. That’s why in the this session of our Summer School Masterclass series, we’re sitting down with Lisa Fairbanks, the Global Head of Customer Experience Solutions at AWS, to discuss how Tealium and AWS can help you solve key challenges and navigate recurring trends in the customer data landscape. 

Join this session to explore ways to enhance your data collection and storage to enable real-time activation and learn how to optimise your tech stack to improve data access.

When powerful tech comes together, your brand becomes truly unstoppable. And creating personalised omnichannel experiences for customers who are everywhere can become your brand’s differentiator. 

In this class we’ll talk about proven ways to enhance your customer data’s agility with trusted and continuous streaming powered by Tealium.