Fingerhut Improves Page Speed Through Checkout by 49% with Tealium
There are many benefits to tag management, but one of the most important is the ability to substantially improve web site performance.
Tealium enables clients to improve site performance by 1) replacing dozens of digital marketing vendor tags with a single line of code, and 2) employing a variety of best practice techniques, including asynchronous tag loading, conditional tag loading, and slow-tag killing. Fingerhut used conditional tag loading to only load certain tags on its checkout pages, instead of loading all of its tags on every page hit.
Read the entire Bluestem Brands case study.