6 Questions with ChiefMartec.com’s Scott Brinker
Editor’s Note: If there’s anyone who’s been at the forefront of the trend regarding technology’s increasingly important role in today’s digital marketing [...]
Editor’s Note: If there’s anyone who’s been at the forefront of the trend regarding technology’s increasingly important role in today’s digital marketing [...]
In my last post, I outlined the shortcomings of the marketing funnel when it comes to today’s marketplace. But given the limitations of existing models, how does one go about measuring marketing [...]
Last week, Tealium hosted its eighth Tealium University event of the year, this time at the Viceroy Hotel in Santa Monica near L.A. More than 50 customers and partners descended upon the upscale [...]
Digital Velocity Europe returned to London recently for the second year and this time it was even bigger and better. Tag management and data unification continue to be hot topics, drawing [...]
The world is changing before our eyes, including the way we carry out our daily activities. For example, I recently hired a roofer to fix a leaky roof at my house. To find one, I asked for [...]
The data layer is among the most strategic parts of your marketing technology strategy. Simply put, it’s the foundation from which you’ll be able to build real-time, forward-looking, [...]
I’m headed off to London for a few weeks to see a few of our partners and customers, which I always enjoy. Although, to put it mildly, I am really not a fan of sitting on a plane for more than a [...]
Like many warm-blooded guys, I prefer to hit the web when searching for my favorite style of sneakers. Last week, I found the exact shoes I wanted on a great e-commerce site for an awesome price. [...]
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