What is 2nd Party Data? Here’s Your Answer
"What is 2nd party data?" It's a common question among marketing professionals looking to create a data-driven marketing strategy. Spoiler alert: 2nd party cookies don't exist.
"What is 2nd party data?" It's a common question among marketing professionals looking to create a data-driven marketing strategy. Spoiler alert: 2nd party cookies don't exist.
Google has finally come out and said that FLoC is dead, or perhaps evolving, into Google Topics, an anonymous, browser-based, tally-based system to identify what you may, or may not be doing [...]
Third-party cookies are disappearing, but what does that mean for CMOs? We dive into a few of the things CMOs have to consider before 2022.
Third-party data isn't going away, but first-party data will need to be the backbone of your data strategy. Learn more in our latest eBook!
Someone recently asked me, “What is a 2nd Party Cookie”? Of course a smart person standing nearby overheard the question and was quick to answer, “There is no such thing as a [...]
In May 2018, the General Data Protection Regulation (GDPR) will take effect, enforcing all organizations to be compliant. While the principles of accountability and transparency have previously [...]
Retail is fast becoming more complex. You need to deliver on all omnichannel customer engagement experiences and understand that an individual’s preferences directly affect your bottom [...]
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