The Tealium integration with Optimizely allows organizations to easily segment and enrich audience data, then trigger key marketing campaigns in real time. Tealium’s advanced segmentation capabilities allow organizations to build customer profiles and audiences using both online and offline data. These audiences fuel Optimizely with better targeting for more granular A/B and multivariate tests.
The result is the ability to create hyper-personalized experiences that impact the customer at every stage of the conversion funnel; digital advertisement, cart abandonment, point of sale conversion, etc.
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Why is the real-time integration between Tealium’s Customer Data Hub and Optimizely so powerful?
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Key benefits and shared success in this comprehensive Partner Brief.
Tealium + Optimizely
Optimizely is the world’s leading progressive delivery & experimentation platform.
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