Marketers understand that delivering more personalized engagement is critical to improving customer retention and accelerating revenue growth. Today, brands face both the opportunity and the challenge of personalization through the unification and management of customer data to fuel proper selection of messaging channels or cadences.
Together, Tealium and Leanplum enable marketers to break data silos, build highly curated audiences, and orchestrate multi-channel campaigns. Tealium builds robust customer profiles from online and offline data. Leanplum allows marketers to activate user profiles and optimize engagement across key marketing channels like push notifications, email, in-app messages, app inbox, and app UI.
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Why is the real-time integration between Tealium’s Customer Data Hub and Leanplum so powerful?
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