Tealium iQ Tag Management

The World’s Leading Enterprise Tag Management Solution

Choosing Between Client-side and Server-side Data Management (and When to Use Both)

Tealium iQ™ Tag Management powers more digital experiences than any other enterprise tag management provider.

As the foundation of Tealium’s Customer Data Hub, Tealium iQ enables organizations to control and manage their customer data and MarTech vendors across web, mobile, IoT and connected devices. Equipped with an ecosystem of over 1000 turnkey vendor integrations offered via tags and APIs, you can easily deploy and manage vendor tags, test new technologies, and finally take control of your marketing technology stack.

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Key Benefits of Tealium iQ

Industry’s Largest Integration Ecosystem – Tealium iQ will ensure you gain efficiencies and speed your time to market with over 50+ extensions, 1000+ turnkey integrations and a flexible approach with cloud or browser-based delivery. Learn more.

Reliable, Trusted Architecture – Choosing the leading, trusted tag management means choosing the most scalable tag management solution. Despite serving up a record 3.4 billion tags on Cyber Monday 2015 and powering 80% more web traffic than the previous year, Tealium was named one of the Top Five Fastest Tags for the second year in a row by Ghostery.

Protect Data and Privacy – It is becoming increasingly important to understand how your data is being collected, where it is going and who is using that data. With its robust privacy capabilities, Tealium iQ empowers you to develop clear, more effective policies for data collection, and provide website visitors with convenient opt-out choices, audit the data collection of all marketing vendors, and support Do Not Track whether a specific vendor does or not. Learn more.

Dynamic Data Layer Management – Tealium’s Data Layer API enables the remote management of the universal data object. Organizations can now dynamically manage and inject data definitions to the website without coding. You can also manage data layer objects if your site is unable to host its own data layer. The Data Layer API is a unique approach to data layer classification without coding.

Command and Control Your Data – Tealium iQ gives you the ability to inherit properties across site profiles, assign user level permissions to key functions, set-up multiple deployment environments for testing, prevent unauthorized users from making changes and quickly see your version history in an easy to manage display.

Unified Customer Data Sources – Our approach to data starts with the Universal Data Layer where you will develop a roadmap that unites all of your marketing technologies with common definitions and nomenclature used to describe customer interactions. You will standardize your data at the source and leverage our expansive CMS and ecommerce libraries. Learn more.

Fastest Tag Delivery Network – Performance affects conversions and the speed and reliability of a content distribution network (CDN) plays a key role in tag management performance. Tealium ensures continual high performance through our global multi-CDN architecture and intelligent vendor handling. With this approach, Tealium serves tags faster than any other tag management solution, making it the perfect choice for organizations with complex requirements or multiple high-traffic web sites. Learn more.

Data Governance – Enable your company to build privacy-by-design data management programs to process customer data transparently and in accordance with new regulations and industry best practices. Tealium’s suite of turnkey tools can help privacy conscious organizations build a robust data governance practice in advance of the changes, significantly improving brand trust and preparing the organization for its efforts towards compliance.