Success with Tealium

A look at how our customers are achieving success with Tealium.

Our customers are pushing the boundaries of innovation and success using Tealium® products to seamlessly connect and manage their technologies and data. We have compiled a select set of case studies that show the value customers get when they use Tealium’s customer data platform as the foundation of their digital marketing technology operations, and as the backbone of their customer data infrastructure.

Retail Case Studies

L.L. Bean
Learn how L.L. Bean is using Tealium AudienceStream as a single source of customer profiles to power cart and browse abandonment, as well as align customer messaging across channels.
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Mason Companies
See how Mason Companies, which runs ShoeMall.com and other major e-commerce sites, achieved what it thought was impossible: deploy 99 tags across nine divisions in four weeks.
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Coastal Contacts
See how the leading eyewear products company optimizes marketing campaigns and channel opportunities with Tealium iQ and Tealium AudienceStream.
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Harman International
Faced with aggressive new e-commerce goals, the audio and infotainment giant needed to maximize its marketing technology investments. See how Tealium iQ served as a catalyst.
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Luxottica
The global eyewear leader was able to fast track the analytics deployment for its in-store iPad apps by using Tealium iQ.
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Electronic Arts
Learn how one person at Electronic Arts is using Tealium iQ to deploy and manage 1,300 vendor tags across the video game giant’s global e-commerce network.
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Fingerhut (Bluestem Brands, Inc.)
Online retailer able to increase page load speed through its checkout process by a whopping 49 percent by doing one thing: implementing Tealium iQ.
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Munchkin
When the baby products innovator decided to expand its direct-to-consumer business model, it needed to ramp up its online marketing. But using innovative technology wasn’t as easy as it appeared, until Munchkin found Tealium.
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Onestop
E-commerce solutions provider sees massive boost in efficiency and revenue using Tealium tag management to manage disparate marketing technologies.
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Orange Switzerland
As Orange Switzerland’s digital marketing evolved, managing tags became time consuming. Tealium iQ removed complexity and reduced reliance on IT.
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Pon Automotive
Headquartered in the Netherlands, PON employs nearly 14,000 people and is involved in a wide range of activities across 23 countries. PON Automotive manages the import of a number of prestigious European car brands and is responsible for all of their Dutch marketing initiatives.
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US Auto Parts
Auto parts leader says Tealium tag management is the first digital marketing solution it’s seen IT and marketing get ‘really excited about.’Read the Case Study

Travel & Hospitality Case Studies

TomTom
Implementing the Tealium iQ enterprise tag management system enables TomTom to streamline tag deployment and take control of its data collection.
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Tripping.com
World’s largest vacation-rentals search engine saves >$100K annually with improved attribution accuracy.
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US Airways
Marketers at major airline able to capture key data points needed to better monetize a key partner relationship.
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Financial Services Case Studies

Lincoln Financial Group
See how the ‘analytics agility’ provided by Tealium iQ allows the financial services leader to meet rapidly changing business requirements.
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Brand New Day
The implementation of Tealium iQ dramatically improved the efficiency of Brand New Day’s web site, directly resulting in increased revenue.
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GreenStone
Greenstone (formerly Hollard Financial Services) integrates Tealium into the digital heart of its business to manage four online brands and digital leads.
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Media Case Studies

ALM Media
ALM Media is transforming its advertising model by incorporating a new audience-based approach, compared to a more traditional model focused on brand and geography.
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Charter Communications
Driving results in a defined territory required an aggressive mix of digital solutions. Learn how Tealium made the difference.
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Constant Contact
E-mail provider calls Tealium iQ a ‘magic box’ that breaks down barriers in digital marketing and analytics, speeds marketing results.
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LeBonCoin
LeBonCoin is the biggest classified advertising web site in France and a subsidiary of Schibsted, a major publisher with operations in 29 countries.
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Mediahuis
The largest media group in Belgium needed a data management solution to improve efficiency and consistency across all web and mobile sites.
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Case Studies

Ancestry.com
Learn how Ancestry.com is able to achieve the ‘Holy Grail of Marketing’ using Tealium AudienceStream to unify customer messaging across channels.
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Citrix
See how Citrix shortened the estimated deployment time for Adobe Analytics from four-to-five months to two weeks using Tealium iQ.
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StraighterLine
Learn how StraighterLine is using Tealium AudienceStream to engage customers in real-time and move them more effectively through the online purchase funnel.
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